9d • 💬 Discussion
INTRO
Hello, my name is Frank Luke, I'm from South Africa, I'm a copywriter who helps fitness coaches and entrepreneurs grow their business.
When I first stumbled into the world of copywriting around 2023 when my cousin introduced me to it, I didn’t realize how powerful a single sentence could be. At the time, I was just curious about how do people write copy, how can I also do it and make it, attention grabbing, connecting with the audience and persuasive.
2024, I started watching YouTube videos, not knowing where to look and where do I start. That’s when me and my cousin discovered people like Sean Ferres, Tyson 4D, Alex Hormozi and many more who are still teaching copywriting. What I discovered from them was simple but game-changing: it wasn’t always about the product. It was about the words. The right message, written in the right way, could grab attention, spark trust, and inspire action.
That’s when I decided to dive headfirst into copywriting. I studied the greats, wrote late into the night, and tested what worked and what didn’t. Over time, I found my place, helping fitness coaches turn their ideas into persuasive copy that actually sells.
I believe good copy should do more than sound nice. It should speak to real people, their struggles, their goals, and the emotions that drive them to make a change.
Peace.
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INTRO
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