Day 26 Copy Translation. 16/06/26 pt2 · Copywriting Launchpad

Ayanda Mathe

15d • 💬 Discussion

Day 26 Copy Translation. 16/06/26 pt2

Same Email, Just The Second Part of the Analysis..

I was going to post this here a while ago.💀

1 Reader:

An individual who wants to feel and look younger.

1 idea :

Big Discovery that can reverse human aging.

1 Offer :

No offer

1 Action:

There are a couple of links but the link that requires you to 'click here to find out what Dr. Eikermann discovered.

1 Core Emotion :

Tenacity

1 Captivating, Compelling Story : The Story of the chemist who triumphed after the ww2 tradgey in his laboratory.

1 Single, Desireable Benefit:

Feel and Look Younger.

Prospect Check

-Stage of Awareness

Problem/Solution, I think the prospect know he wants to reverse his aging but doesn't know how to. Although i do think if the prospect was truly problem aware then the copy would be leaning more on how does it feel to be old. What your body does because then it would easier empathize with the prospect.

Prospect Mind

-Desire, what desire does the prospect want to be satisfied?

To feel alive again.

-What emotion is driving the copy?

Curiosity

Beliefs (Notions)

-Intial Belief

There is an something out there that reverse aging

Goal Belief

The secret is found in Dr. Eikermann Discovery

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Day 26 Copy Translation. 16/06/26 pt2