Day 1 Workshop Recording is UP (She's Not Buying)

I've uploaded the recording for day 1 of

's workshop. I've also included detailed notes because reading is faster than watching. You're welcome to join us for days 2 and 3.

Here's what we covered on day 1:

Why the way men and women buy is still governed by decisions made 200,000 years ago... and what that means for every sales page you write today.
Women do not buy products, they buy safety and security. Here's what that means for the way you frame your offer.
WARNING: The urgency, scarcity, and pain-agitation that every male marketer swears by quietly trigger a woman's nervous system to BOUNCE from your funnel. Here is what to use instead.
Why twisting the knife on a woman's pain creates resentment, not urgency. And what to do instead.
Why most male-written funnels are built arse-backwards to the way women ACTUALLY buy.