🔥Most copywriters make this mistake—are you one of them? 🤔
- Focusing on Features, Not Benefits – Instead of explaining why a product helps, they just list features. (e.g., "10GB storage" vs. "Store 10,000 photos without worry!")
2. Writing for Themselves, Not the Audience – They use fancy words or industry jargon instead of speaking their audience’s language.
3. Weak or No Call-to-Action (CTA) – They don’t clearly tell the reader what to do next (Buy now, Sign up, Learn more).
4. Being Too Vague – Instead of specific, powerful claims, they write things like "high-quality service" or "best product ever" with no proof.
5. Ignoring Emotion – People buy based on emotion and justify with logic. Good copy makes people feel something.
6. Not Making It Skimmable – Huge blocks of text without clear headlines, bullet points, or spacing turn readers away.
7. Forgetting Social Proof – Testimonials, case studies, and stats build trust. Without them, copy can feel unconvincing.
8. Trying to Be Clever Instead of Clear – Fancy wordplay can sometimes confuse readers instead of persuading them. Clarity always wins.
9. Selling Too Soon – Jumping straight into a pitch without warming up the reader or addressing their pain points first.
10. Not Testing & Tweaking – Great copy is tested and improved over time, but many just write and forget.
Drop the 1 copywriting mistake you keep seeing! Let’s expose them all. 👀👇