7d • 💡Systems
The Inbound Sweet Spot: AI Drafts, You Send
Hey, look, thanks to everyone who jumped on yesterday. We covered a lot of ground, so here's the recap for anyone who missed it or wants to skip to a particular spot in the replay.
It all came back to one question: how do you take a cold connection and move them somewhere warmer, without burning yourself out or getting yourself banned?
Three doors to warm up a cold connection. You've basically got three:
- An assessment or lead magnet
- A podcast or webinar
- A direct conversation
Skip the ebooks and the long PDF articles. Nobody downloads them and they don't move anybody. And if you build an assessment, two rules: it has to capture their email into your CRM, and it has to give them a real result at the end. Otherwise you've just made them fill out a form.
The one person who shows up. Somebody told me they get 100 webinar signups and one person, sometimes zero, actually shows. Here's the thing:
- If one person shows up, give that one person everything. They came for a real reason.
- Build the relationship right there.
- Everybody who watches the replay sees they'd have gotten that same attention.
That's not a wasted hour.
Use the podcast to qualify, not to sell. You're not pitching, you're getting them to an answer:
- Build your qualifying questions right into the interview.
- Wendy's add: take the four or five objections you hear over and over, turn each into a 10 to 15 minute episode, and run it as a private, subscribable podcast as your lead magnet. That converts.
Microsites beat the giant website. I think the day of the thousand-page site is short-lived:
- Build small, focused pages that each do one job.
- We run tons of them inside our CRM.
- AI only speeds this up.
AI-augmented, not full autopilot. People can tell when a bot is writing them, and full autopilot erodes trust fast. The sweet spot:
- AI drafts the response, you review and hit send.
- Be personal about it. "I'm using AI so I can get back to you faster, and I read 100% of these" lands better than a third-person bot saying you're busy.
- The MIT and Harvard data backs this up: respond inside five minutes and the connection holds. Let people wait and it falls off.
A note on LinkedIn. The numbers have changed, so plan around them:
- You're down to 50 connection requests a week now, that's 10 a day, and if you don't use them you lose them.
- Automation can get you banned, so be careful.
- The real move is to get people off the platform and into your CRM fast: a call, a podcast invite, a webinar, anything that lets you actually engage.
The inbound triage build. I walked through the system I run inside the CRM:
- AI reads each new email and sorts it into one of three buckets: reply, spam, or none.
- When it's a reply, AI drafts the response and waits for me to send it.
- Because it lives in the CRM, the whole thread is traceable.
- No CRM? You can wire the same thing straight to your inbox.
And the part I want you to hear: you can build this yourself. As Wendy and Glenn pointed out, you don't need a developer. Ask Claude to walk you through it step by step inside your own CRM, screenshot when you get stuck, and it'll tell you exactly which button you missed.
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The Inbound Sweet Spot: AI Drafts, You Send
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