Photos are a booking journey, not a gallery, and the first one sets the whole trip in the guest's head before they read a word. If your hero photo is still a summer shot (deck, pool, bright green trees), it's telling an October guest a story that doesn't match their trip.
Day 4 of the Lab exercises, and yes, this one applies to literally every host reading this.
Look at your current hero photo. Does it say "summer," or does it say "this season"? If it needs to change, what would you swap it for? Tell me below.