You lost them before you even started.
Open one of your UGC videos and watch the first few seconds. When do you actually say or show something worth sticking around for?
๐๐ก๐๐ญโ๐ฌ ๐ฐ๐ก๐๐ซ๐ ๐โ๐ ๐ฌ๐ญ๐๐ซ๐ญ ๐ญ๐ก๐ ๐ฏ๐ข๐๐๐จ.
Say you filmed a demo for a leakproof tumbler. You ๐๐จ๐ฎ๐ฅ๐ open with, โHey guys, Iโm going to show you this tumbler Iโve been usingโฆโ
๐๐ซ๐ซ๐ซ๐ซ๐ซ๐ซ๐ซ๐ซ you could start by turning it upside down over your laptop and saying, โThis is why I finally trust it in my work bag.โ
๐๐๐ฆ๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ. ๐๐จ๐ฐ ๐ญ๐ก๐๐ซ๐โ๐ฌ ๐ ๐ซ๐๐๐ฌ๐จ๐ง ๐ญ๐จ ๐ฐ๐๐ญ๐๐ก.
Try this with one video today ๐๐ฝ
Find the first moment you show the product doing something or say something that makes people curious. Move that moment to the front. Then watch both versions back and see which one youโd keep watching.
If youโve got a video in your camera roll right now, what could you move to the first second?
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You lost them before you even started.
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