Identity Collapse: From Worker to Wealth CEO Money doesn’t respond to effort. It responds to identity.
When money is involved, who are you being?
A worker identity asks:“How hard do I have to try?” “How much time will this take?” “What if I fail?”
A Wealth CEO identity asks: “What moves the needle?” “What do I decide once?” “What do I lead — so money follows?”
Hustle repels wealth because it signals urgency, pressure, and survival. CEOs don’t chase money. They set direction and money aligns.
CEO Activation: You stop earning money…and you start leading money.
That’s where Zero Limits begin. 💜