I used to have all the time in the world to create content. Then I became a dad.
Here's what my typical day looks like:
- 12 hours away for work including commute
- When I get home, my phone goes away and it's 100% dad mode until bedtime (those early years aren't coming back)
- After I’ve read bedtime story: 2-3 hours to build a business to eventually replace my job
If you're nodding your head right now, you know exactly what I'm talking about.
The System That Saves Me 4+ Hours Every Week
I've developed two methods.
Method 1: Turning Voice Into Written Content
1. Take any YouTube video or Loom I've recorded (even the ones never meant for public)
2. Run it through Tactiq (free transcription tool) to get a transcript
3. Drop that transcript into my custom GPT that I've trained with my brand guide
4. Edit the output to make sure it sounds like me
Last week I recorded a youtube video and that turned into a Skool post that took me 7 minutes total to edit.
2. Creating From Scratch
When I need to create something new:
- I open my custom GPT
- Voice-dictate my thoughts
- Let the AI organize what I said into something that makes sense
- Edit later when I have the time
The "Brand Guide" / “writing style guide”
The secret weapon in this whole setup is creating a brand guide that teaches AI how I actually communicate. Here's what mine includes:
- My overall vibe (casual but valuable)
- How I want readers to feel after consuming my content
- My teaching style (I use lots of stories and examples)
- My signature phrases, quirks and speech patterns
- Word choices and sentence structures I naturally use
This makes the AI output sound way more like me from the start, which means less editing time.
I ask the ai to take what I said (or a text I've written), and ask it to analyze my style, tone, and voice. To find what phrases I use, and what patterns and quirks it can find that makes me, me.
Why I Don't Just Let AI Do Everything
I NEVER publish anything straight from AI. People can smell that low effort, generic content from miles away.
Everyone and their neighborhood dog uses AI. AI is just my first draft. I always:
- Add my personal experiences that AI couldn't possibly know. It would be creepy if it did…
- Make sure my unique perspective comes through in my content
- Cut out ANYTHING that doesn't sound like me or fits my personal brand.
- Once again, add those little verbal quirks that make it mine
Since implementing this system:
1. I've published content 2-3x more consistently
2. I've saved roughly 4 hours every week (which is HUGE when you only have 2-3 hours a day)
3. I'm no longer staring at empty Google docs feeling that crushing content creation anxiety
Most importantly, time with my family stays non-negotiable and I focus on growing my business on what actually moves the needle.
You can try the following if you feel you don’t have enough time of the day:
1. Record yourself talking about a topic you know well (use your phone's voice memo app)
2. Create a brand guide that captures your authentic communication style
3. Use a custom GPT or create a specific ChatGPT prompt that helps transform your voice recordings
4. Always, always edit the output to add your personal touch
Do you have any time saving tips that helped you with your content? I'm always happy to improve✌️