Gamification is a Game Changer 🧨

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Hello all,

Gamification has massively improved the community we run for an influencer. Here's why:

Firstly, let me describe gamification - It's essentially, creating competitions between the members within the community. Make sense?

The reason why it's been so advantageous for us is that it's getting the engagement of all the members up. This in turn pushes us higher up the discovery page and thus gets more eyeballs on the community. it's the positive multiplier effect.

Additionally, by having more active and engaged members, they're more likely to refer the community to their mates, attracting more members etc.

Finally, because the 2 competitions we're running will last all summer, the members are invcentivised to stay in the community, reducing the churn!

Here's the trick - you've got to make sure the prizes up for grabs are something the members so eagerly desire! For example, because we run a golf community for a PGA pro, the prize is being able to win a round of golf with him at a top 100 UK championship course (usually worth £300+). This is such a good incentive for the members and they're loving it so far!

I couldn't recommend gamification enough!

If you have any ideas for gamification for your community, share them down below 👇

Equally, if you want to know the specifics of the competitions I run, then shoot me a message and I'll share them with you!

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