I see a lot of agents relying only on Instagram, Facebook, or TikTok for leads , and don’t get me wrong, those platforms can be gold mines.
But here’s the thing, last month I came across a setup that doesn’t rely on algorithms, disappearing posts, or paid boosts, yet it consistently brought in quality inquiries.
It honestly surprised me how effective it was, and it made me wonder, are we putting too much faith in social media alone?
Curious to hear your thought, do you think socials are enough, or is there something agents are overlooking?