finding listings and personalizing outreach.. saving me time

Jan '25 • Banter

Hey everyone—managing and nurturing leads for commercial real estate can be a time-consuming process.

Last week, I built a streamlined workflow to automate much of it, and it’s been saving me and my team hours every day.. took a bit of time to set up but this is what I came up with

Scrape Listings - We used Apify’s Real Estate Scraper to pull detailed property data (like addresses, prices, contact info, and availability) directly from listing websites.
Organize the Data - All the scraped data is stored in Google Sheets for easy tracking and collaboration across the team.
Qualify Leads - Using OpenAI, we analyze property descriptions to quickly qualify which listings align with our high-value criteria. This step has been a game-changer for prioritizing outreach.
Personalize Outreach - Emails and SMS messages are personalized based on property details (price, location, size) and generated automatically with OpenAI. We then send them via Gmail or Twilio.
Track Engagement & Automate Follow-Ups - We monitor replies in real-time and update the status in Google Sheets. For leads that don’t respond, follow-up messages are scheduled automatically after a few days.

This workflow has significantly reduced manual tasks and keeps our team focused on connecting with serious prospects. If anyone’s trying to manage commercial real estate outreach more efficiently, I shared a screenshot below of how it looks and lmk if you have any questions!

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