Ebook Step By Step · The Closers Club

Ebook Step By Step

Title Formula Options

Use “How to X and Y without Z”

How to launch a digital product and get your first 50 customers without ads
How to lose 15 pounds and keep it off without counting every calorie
How to fix your credit and buy a house without a big salary

Pick the one that fits your niche, then keep that promise front and center on your cover, headline, and Stan Store listing.

Book Structure Overview

The Promise and Proof
Your Reader’s Starting Point
The System, the steps
The Tools and Setup
The Execution Plan
Mistakes to avoid
Quick wins and checkpoints
What to do next, upsell, community, call to action

Target length: 40 to 80 pages. You are selling clarity and speed, not a textbook.

Part I, Nail the idea in one day

A. The Brain Dump

Goal, extract a marketable problem you can solve in the next 30 days.

Do this for 20 minutes each:

Problems you solved for yourself
Problems people ask you about
Processes you repeat at work or in life
Before and after stories you can show

Score each idea from 1 to 5 on:

Urgency of the problem
Money at stake
Speed to solve
Proof you can deliverPick the highest total.

B. One sentence offer

“How to X and Y without Z” and a number if helpful, first 30 days, first 10 clients, etc.

C. Validate in 24 hours

Post a poll and a short value post on Threads and IG asking which outcome people want and why
Offer early bird pricing for the first 20 buyers with a delivery date in 7 to 10 days
Goal, 5 to 10 preorders or at least 20 warm replies

Part II, Outline the e-book in one hour with ChatGPT

Paste this prompt to start:

You are my book architect. Build a chapter outline for an e-book titled “How to [X] and [Y] without [Z]”. Audience, total beginner. Promise, first 1,000 dollars in 30 days. Tone, Tony the Closer, direct and actionable. Include 8 chapters. Each chapter needs, goal, key ideas, a checklist, a quick win exercise, a mistake to avoid, and one short story. Return the full outline only.

When you like the outline, lock it. Do not keep tinkering.

Part III, Draft the e-book fast with ChatGPT

A. Chapter drafting prompt

Use this per chapter:

You are my writing partner. Draft Chapter [number] titled “[title]” from this outline [paste that chapter outline only]. Keep it practical. Add numbered steps, plain language, zero fluff. Include a checklist, an example, a one page worksheet, and a micro action that can be completed in 15 minutes. Keep the chapter under 1,000 words.

B. Consistency polish

Ask ChatGPT to unify voice, add transitions, and generate a table of contents
Ask for a one page summary of each chapter, these become social posts and lead magnets

C. Essential front and back pages

Title page with the promise
Disclaimer, you are not their lawyer or CPA
About the author with one credibility line
How to use this book
Resources and links
Call to action page for Stan Store
Bonus checklist pack
Thank you page with referral code

Part IV, Design the cover and layout with Canva

A. Cover

Open Canva, search “eBook cover,” choose a clean template
Big promise text, one visual, your name
Color palette, black or white base, one bold accent, gold if you want your signature look
Export PNG for the cover and a matching 1080 by 1350 version for IG and Threads

B. Interior

Paste your chapters into Canva’s eBook template or export from Google Docs to PDF
Use H1 for chapter titles, H2 for steps, readable body size
Add simple callout boxes for tips, warnings, checklists
Export a single PDF under 20 MB

9 comments