28d • Digital Product
DAY 21: YOUR FIRST LIVE SYSTEM
We made it to Day 21.
THREE WEEKS DOWN.
Week 1 was FOUNDATION.
Week 2 was GROWTH.
Week 3 was LIVE.
Next week we start MONETIZATION.
But before we start talking about money, I want you to leave Week 3 with something more valuable than another lesson.
I want you to leave with YOUR OWN REPEATABLE LIVE SYSTEM.
Because if you have to figure out what to do every single time you press LIVE, eventually you’re going to stop going LIVE.
Today we’re turning everything you’ve learned this week into a system you can repeat.
TODAY’S LESSON: STOP WINGING YOUR LIVE
A successful LIVE shouldn’t depend on you randomly feeling inspired.
You need to know:
WHEN you’re going LIVE.
WHAT you’re talking about.
HOW you’re opening.
HOW you’re keeping people engaged.
WHAT recurring segment you’re running.
WHAT action you want viewers to take.
WHY they should return tomorrow.
That’s your LIVE system.
TASK 1: CHOOSE YOUR LIVE SCHEDULE
Consistency helps people know when to look for you.
Choose a realistic schedule for the next 7 days.
Write:
DAYS I WILL GO LIVE:
TIME:
MINIMUM LIVE LENGTH:
Don’t promise three hours every day if you know you’re not doing it.
Pick something you can actually maintain.
Consistency beats ambition you won’t execute.
TASK 2: DEFINE YOUR SHOW
Complete this:
MY LIVE SHOW NAME:
MY MAIN TOPIC:
WHO IT’S FOR:
THE PROBLEM I HELP SOLVE:
MY RECURRING SEGMENT:
WHY PEOPLE SHOULD RETURN:
If you can’t explain your LIVE in a few sentences, simplify it.
TASK 3: WRITE YOUR OPENING SCRIPT
Create a 15 to 30 second opening.
It should answer:
Who is this for?
What are we doing?
Why should they stay?
How can they participate?
Example:
“If you’re trying to grow your TikTok and reach your first 1,000 followers, you’re in the right room. Tonight we’re reviewing creator accounts and I’m giving people one thing they can change immediately. Drop your follower count and what type of content you create.”
No waiting for people.
No staring at the screen.
START THE SHOW.
TASK 4: CREATE YOUR LIVE RUN OF SHOW
Build your 60 minute LIVE.
0 TO 10 MINUTES
Opening and main topic.
10 TO 20 MINUTES
Teach.
20 TO 30 MINUTES
Questions and conversation.
30 TO 45 MINUTES
Recurring segment.
45 TO 55 MINUTES
Q&A, stories or audience interaction.
55 TO 60 MINUTES
Recap, CTA and tomorrow’s teaser.
This doesn’t have to happen perfectly.
It’s a roadmap so you never run out of things to do.
TASK 5: PREPARE 10 QUESTIONS
Write 10 open ended questions before going LIVE.
You should never be sitting there saying:
“Anybody got anything they want to talk about?”
YOU ARE THE HOST.
Bring the conversation.
TASK 6: CREATE YOUR THREE CTAs
Write one for each:
FOLLOW CTA:
Why should somebody follow you?
COMMUNITY CTA:
What conversation do you want them participating in?
RETURN CTA:
Why should they come back to your next LIVE?
We’re going to add monetization CTAs later.
Right now we’re mastering the ability to move viewers to ACTION without sounding desperate.
TASK 7: GO LIVE FOR 60 MINUTES
If you have LIVE access, use the system you just created.
Your mission today is NOT to freestyle.
Follow your plan.
Practice:
Strong opening
Room resets
Teaching
Storytelling
Open ended questions
Recurring segment
Viewer recognition
Transitions
Calls to action
Tomorrow’s teaser
Then PAY ATTENTION.
Where did the room get stronger?
Where did people leave?
What topic created comments?
What segment worked?
TASK 8: IDENTIFY YOUR BEST LIVE MOMENT
After your LIVE, ask:
WHAT WAS THE BEST 60 SECONDS OF MY LIVE?
Maybe you:
Answered a great question.
Told a crazy story.
Gave a strong opinion.
Taught something valuable.
Had a funny interaction.
That’s tomorrow’s CONTENT.
Write down THREE moments from today’s LIVE that could become short videos.
We’re turning one hour of LIVE into content ideas.
TASK 9: IF YOU DON’T HAVE LIVE ACCESS
You are NOT skipping Day 21.
Build the exact same system.
Choose your schedule.
Name your show.
Write your opening.
Build your run of show.
Write 10 questions.
Create your recurring segment.
Write your three CTAs.
Then spend at least 20 minutes studying a member LIVE.
You are preparing NOW so you’re ready when LIVE becomes available to you.
TASK 10: CLOSER ROOM
Spend 15 minutes inside today’s featured member’s LIVE.
Today you’re grading their SYSTEM.
Afterward give them:
ONE thing they did well.
ONE moment you felt most engaged.
ONE thing they should change.
ONE segment they should keep.
ONE idea for their next LIVE.
We’re developing each other.
TASK 11: WEEK 3 SCORECARD
Grade yourself from 1 to 10:
CONFIDENCE ON CAMERA:
ABILITY TO KEEP TALKING:
OPENING:
CONVERSATION SKILLS:
STORYTELLING:
ROOM CONTROL:
ABILITY TO ASK QUESTIONS:
LIVE STRUCTURE:
COMMUNITY BUILDING:
CONSISTENCY:
Now answer:
WHAT WAS MY BIGGEST IMPROVEMENT THIS WEEK?
WHAT IS MY BIGGEST WEAKNESS?
WHAT WILL I FIX NEXT WEEK?
TASK 12: WEEK 3 RESULTS
Post:
DAY 15 FOLLOWERS:
DAY 21 FOLLOWERS:
FOLLOWERS GAINED THIS WEEK:
TOTAL LIVES COMPLETED:
TOTAL LIVE HOURS:
HIGHEST PEAK VIEWERS:
BEST LIVE:
NEW SUBSCRIBERS IF ANY:
MOST IMPORTANT THING I LEARNED:
Be proud of improvement, but don’t lie to yourself.
If you went LIVE once when the assignment was multiple sessions, OWN IT.
Week 4 is another opportunity to execute better.
DAY 21 CHECK IN
Come back and comment:
DAY 21 COMPLETE
Current Followers:
LIVE Completed: YES / NO
LIVE Length:
Peak Viewers:
New Followers:
LIVE System Created: YES / NO
Schedule Created: YES / NO
10 Questions Written: YES / NO
Three CTAs Written: YES / NO
Closer Room Completed: YES / NO
Three Content Ideas From LIVE: YES / NO
Week 3 Scorecard Completed: YES / NO
Biggest Week 3 Win:
Biggest Thing I Need To Improve:
TOMORROW THE GAME CHANGES
For 21 days we’ve been building the machine.
We learned how to create.
We learned how to get discovered.
We learned how to grow.
We learned how to go LIVE.
We learned how to hold attention.
We learned how to build community.
Now comes the question everybody wants answered:
HOW DO YOU MAKE MONEY FROM IT?
Week 4 is MONETIZATION WEEK.
We’re going to break down different ways creators can turn attention into income.
Products.
Services.
Affiliate opportunities.
Communities.
Subscriptions.
LIVE monetization features where eligible.
Brand opportunities.
Leads.
And we’re not stopping at learning about money.
DAY 28 HAS A DEADLINE:
MAKE YOUR FIRST DOLLAR.
If you’ve already made money from TikTok, your goal is to create a NEW dollar during monetization week using what we’re learning.
If you’ve never made a dollar from your audience, we’re going after NUMBER ONE.
Because once you prove you can make $1, your brain starts asking a different question:
HOW DO I MAKE $100?
Then $1,000.
Then $10,000.
But first…
ONE DOLLAR.
21 DAYS DOWN.
10 DAYS LEFT.
LIVE WEEK IS COMPLETE.
TOMORROW WE START BUILDING THE MONEY.
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DAY 21: YOUR FIRST LIVE SYSTEM
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