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START HERE
Glad you made it in. Before you go anywhere else, work through the steps below. They will get you set up and ready to start. ✅ Introduce yourself in the comments. Tell us what you do and why you are here. ✅ Watch the Getting Started overview 📚Navigating The Course - Getting Started · Clief Notes ✅ Start with the Foundation course 0.1: Where All Of This Leads - The Foundation · Clief Notes ✅ Fill out your profile so people know who you are ✅ Join the next competition ⭐ Competitions Mega Thread - Getting Started · Clief Notes ⭐ On Competitions (and why I love them) We host a competition every two weeks. These are some of the most powerful places to learn and build here. Also Cash prices (often over $200) for the winners. Learning how to do something is one part of it. The real learning starts when you put it to work. That is what the competitions and the build sessions are for. On top of this they act as a portfolio a place to not just show us but show others (clients, bosses, your best friend) what you have been building and that you really CAN build. In order to win a competition you must be a paying member (It takes me hours to review submissions sometimes days. But if you win ONCE you can pay for a whole year of membership so I think that's only fair!) Watch the videos, then go make something.
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40,000 People....I have only this to say
We just broke 40k Members, in less then 4 months... To say I am honored and blown away is an understatement. I feel like yesterday @Matthew Creamer quit his job to sleep on my floor and bust out 15 hour days to build out content, structure and anything else I thought you all would need to make this community worth it. But at the end of the day there is only one thing for me to say. THANKYOU None of this, and I mean NONE of this would be remotely worth it if it wasn't for you all. To list and tag everyone that have contributed so much valuable not just to this community but to me would be nearly impossible. Thank you to every single one of you. Thank you for commenting and helping out on posts Thank you for sharing the wins you have gotten both at home and professionally. Thank you for believing in me and what I am building septically those of you who have been around since the beginning (you know who you are). I cannot tell you how happy my heart is to get in front of you all and teach, talk, ask questions and even learn a lot myself. It is a dream come true to become someone that people can learn from; to share my thoughts and have those very thoughts change the way people live their lives and do their work. It's only the beginning too, I can't wait to see what the rest of the year has in store, and I promise to keep building, working and recording for you all. From the very very very bottom of my heart.....Thankyou! Thankyou to every single one of you reading this and for being part of such an amazing community.
40,000 People....I have only this to say
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🎆 THE LAST SALE EVER — HELP US GET TO VEGAS 🎆
🎯 WE READ ALL OF YOUR RESPONSES. HERE'S WHAT'S NEXT (AND A BIG ASK) A couple weeks ago we asked you what you wanted Clief Notes to become. You showed up. You wrote real, thoughtful answers, some of you wrote essays. We read every single one. Twice. So before anything else: thank you. This post is us answering you. 💬 YOU TOLD US. HERE'S WHAT WE'RE BUILDING. You said you want a clearer path from learning ICM to actually getting paid for it. → It's coming. A real learning-to-earning track, plus a talent platform we're building to connect you with people who want to hire what you can do. Heads up: the talent platform will be Premium and VIP only, one more reason to lock in below. You said competitions without feedback don't help you grow. → Fixed. Going forward, every single entrant gets tailored feedback on their build, not just the winner. We're moving to two competitions a month so we can do it right. And both monthly winners get a 30-minute call with me. You said the best builds get buried in the feed. → We're building a tagged library so you can actually find "ICM setups for solo operators" or "small team, non-coder" instead of scrolling for an hour. You said you couldn't map all the pieces, Skool, Discord, the Lyceum, ICM, what each tier unlocks. → A single orientation page is on the way. One place that breaks all of it down so nobody's lost. You said you want to connect with each other. → We hear you. Meetups, pairing, and a recorded "After Tea" hangout are on the table. South Florida alone has over 1,000 of you. Let's use that. You said we've felt spread thin. → The most honest one. You're right. We're bringing on real help to run the day-to-day so the community gets consistency, and so Matt and I can keep building the things above instead of dropping balls. You called it, and we're fixing it. 📍 QUICK NOTE ON ICM: a few of you asked for "ICM with Copilot" or "ICM with n8n, Sheets, GoHighLevel." Good news, ICM already works with any model and feeds straight into the tools you're using. It's the structure underneath all of them, not a separate thing you have to relearn per tool. If that's not landing for you, that's on us to make clearer, and we will.
Your ICM works. So why is it getting expensive to run?
Quick recap, because this is "part 3" following @Bas Rosario 'cake' post and my first follow up. Thank you @Brendan Tucek. Your post is what got me thinking about this 3rd part. Bas taught us to break the cake into ordered steps, one instruction per folder. My follow up post zoomed in on the step that checks the cake — the toothpick, the gate. This one is about the part nobody warns you about until it shows up on the bill: cost. Here's the symptom. Someone in here recently posted a folder system that genuinely works, doing real work in their business, and then admitted the part most people don't: it burns a lot of tokens just figuring out where to look. 🪙 If you've built anything past a toy, you've felt this. The structure is fine. It's getting slow and expensive anyway. 💸 Here's where it comes from. In most ICM setups there's one file the AI reads before every single task. The map. The "you are here" file. Every word in it gets paid for on every interaction, whether the task needed it or not. And that file has a way of growing. You add a rule, then a note, then the whole folder tree, then some history, and one day your always-open page is a 3,000-word document. Now the model re-reads a small book before it cracks the first egg. Every time. 🥚 The fix is the oldest trick in any real kitchen: 'mise en place'. 🧑‍🍳 You don'tdrag the whole pantry onto the counter to make one cake. You bring out what this step needs, and everything else stays in the cupboard until it's called. For your folders, that means the always-loaded file is an index, not the recipe. It points. "Buyers live here. Follow-ups here. Voice guide here." 📇 One glance, then jump. The actual detail lives down in the step folder that only opens when the AI is standing in it. Whoever needs the frosting technique walks to the frosting folder. They don't carry the frosting instructions around all day in case it comes up. So the through-line of all three posts is one discipline pointed at three different things.
Updates from “Bas’s wife” 😝
Most of you know me as "Bas's wife" 😄 (hi, yep, that's me). Some of you know. I've been quietly building something of my own, and I'm finally ready to start talking about it. Quick story. You know how a thing you love can slowly turn into a grind of admin, content, and "post or that thing disappears or it’s like it never existed." That’s a lot of pressure? For hairstylists it's brutal. Most burn out and leave before year five, not because they stopped loving the work, but because the business side eats them alive. I'm a working stylist. I lived it. So I started building the thing I always wished existed: something that quietly carries that weight so you can just do great hair and still have a life. Not another "learn how to master" tool. Pretty much the opposite. Here's the part that probably matters most to this room: I'm not a coder. I built this whole thing working with AI, learning as I went, figuring out how to actually get what was in my head out into something real. That's been its own wild ride, and honestly some of the proudest work of my life. The win: the mechanics are basically done. I've put it in front of real stylists and the reactions genuinely lit me up. Next I plan to roll out a free beta to my whole salon, 34 stylists. Now I'm staring down the part that's new to me: the launch. I know marketing (I've run local ads and coached my own clients for years), but marketing a product to stylists everywhere is a different beast than marketing services in my town. I have had years to build my voice and reputation. So I'd love to learn from people who've actually done it. If you've launched or marketed an app, I'd especially love to pick your brain on three things: 1 What did you actually do to create buzz before launch? What moved the needle, and what was a waste of time? 2 I'm planning a "Founding 100", first 100 users lock in a founder price for life. As a launch play, does that still work, or is it played out? 3. Tips and Tricks of building and audience in a shot time.
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