When I first started my entrepreneurship 15 years ago, the very first book I read was Dan Kennedy's "The Ultimate Sales Letter". It really set me down a direct sales marketing path that led to my first "6 figure" business in 90 days. I did it on the back of direct mail. (I got free Fedex envelopes and wrote a P.A.S. letter to 3 people in the same niche and said I can only help one of them, whomever calls first, and my phone blew up). The most important element in a sales letter is the headline. This is true today, more so than ever. Your pages success starts and ends with your headline. You have to hook them in. This post's title is an example of a hook, opening a loop, and the end of this post is the example of closing the loop. If you run ads on line, or create video content...it's the same thing. You have to hook them in, so all of my videos , I try to have a "hook" in the front, so that people stay and don't bounce immediately. I've been a hooker for well over a decade. After joining this group, I realized there was a different kind of "hook" I needed to learn. That's the hooks built into Claude Code so that it follows my rules. So, if you ask me...there's nothing wrong with being a hooker. Because I am one and I suggest you be one, too. Questions?👇 P.S. I forgot what I had named my skill but you will see by how I named it that I had to figure out hooks for my own sanity. I show the terminal while in the production for this video and you see the hooks that fire.