Updates from “Bas’s wife” 😝

Most of you know me as "Bas's wife" 😄 (hi, yep, that's me). Some of you know. I've been quietly building something of my own, and I'm finally ready to start talking about it.

Quick story. You know how a thing you love can slowly turn into a grind of admin, content, and "post or that thing disappears or it’s like it never existed." That’s a lot of pressure? For hairstylists it's brutal. Most burn out and leave before year five, not because they stopped loving the work, but because the business side eats them alive. I'm a working stylist. I lived it. So I started building the thing I always wished existed: something that quietly carries that weight so you can just do great hair and still have a life. Not another "learn how to master" tool. Pretty much the opposite.

Here's the part that probably matters most to this room: I'm not a coder. I built this whole thing working with AI, learning as I went, figuring out how to actually get what was in my head out into something real. That's been its own wild ride, and honestly some of the proudest work of my life.

The win: the mechanics are basically done. I've put it in front of real stylists and the reactions genuinely lit me up. Next I plan to roll out a free beta to my whole salon, 34 stylists.

Now I'm staring down the part that's new to me: the launch. I know marketing (I've run local ads and coached my own clients for years), but marketing a product to stylists everywhere is a different beast than marketing services in my town. I have had years to build my voice and reputation. So I'd love to learn from people who've actually done it.

If you've launched or marketed an app, I'd especially love to pick your brain on three things:

1 What did you actually do to create buzz before launch? What moved the needle, and what was a waste of time?

2 I'm planning a "Founding 100", first 100 users lock in a founder price for life. As a launch play, does that still work, or is it played out?

3. Tips and Tricks of building and audience in a shot time.

Genuinely excited to finally share this with people who get what it takes to build something from nothing. 🌱

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Updates from “Bas’s wife” 😝