I'm seeing three different formats for builds, but I'm not very experienced, so correct me if I am wrong.
- Standard product: Everyone uses essentially the same software—like Canva or Trello. Customers may adjust settings, templates, colors, or permissions, but the underlying product remains the same.
- Configurable product: The core software is standardized, while each business selects its workflows, roles, terminology, templates, branding, and integrations.
- Custom software: The tool is built or substantially modified for one client’s processes, systems, or regulatory requirements.
So, what do you build? And, what are you listing on Ledger? I promise, I'm nobody's competition. I'm just trying to understand what works, why it works and where you show your work.