Nothing I'm about to say here, Jake hasn't already said to you in his own words. You just agreed to pay for a tool, an agency build, or an AI strategy deck described as proprietary, custom, or built specifically for you. Or maybe you're spending time and money in tokens to build it yourself. Before that invoice clears, ask what you actually bought/built. In 1999, the record industry was selling a file. Napster made that file free to copy. The industry's first move was legal, not commercial: the RIAA sued that December, an injunction landed in March 2001, Napster shut itself down that July, and by June 2002 it had filed for bankruptcy. Two and a half years, mostly lawyers, and the file had already gotten away. Software is having the same year right now. In October 2026, Kotaku's Lewis Parker reported on old games, including Halo: Combat Evolved and Grand Theft Auto: Vice City, running in browsers after being pulled apart and rebuilt from the files that ship to players. Parker called it "IP protection whack-a-mole on a scale I don't think we've seen since the advent of pirated DVDs." That's 1999 again: a technology outran what rights holders could control, fast. The limit this time: it works on what ships to a customer's machine. It doesn't reach a company's own servers. https://kotaku.com/we-might-be-cooked-as-these-vibe-coded-web-browser-ports-of-halo-the-simpsons-hit-and-run-and-gta-vice-city-seem-to-work-perfectly-2000743300 Napster duplicated the recording. This makes it cheaper to reconstruct software from what has already been distributed. The techniques and legal questions differ; the economic threat is familiar. Either way, what you paid for stops being rare once a working copy exists outside your control. In McKinsey's 2026 State of AI survey of 1,719 respondents, 32% said their organizations had decided against buying at least one software product or feature because they could build it with AI coding tools instead. That's a purchase avoided, not a subscription canceled. It isn't 32% of software spend disappearing, and it isn't a SaaS collapse. More than three in ten organizations are telling a researcher, in writing, that their build-or-buy answer has shifted.