Build a network, not and audience

Something that I have been thinking for a while. I follow Rob Walling, the GOAT, when it comes to bootstrapped SaaS businesses. Founder of Drip and a podcaster for over 16 years. Despite building an enormous, for his niche, audience, he keeps on saying "Build a Network not an Audience." This is obviously advice specific to SaaS founders.

My goal: build an ICM to build a network.

The easy part is the ICM.

The hard part: the process.

How do I actually build a network?

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Build a network, not and audience