No. But SEO alone is no longer enough. SEO makes your site crawlable and findable.AIO, AEO, and GEO make your content answerable, understandable, and reusable by AI. Search is no longer: “Here are links.” It’s now:“Here’s the answer.” If AI can’t clearly understand your content, it won’t surface it, even if you rank. SEO is the foundation. AI optimization is the visibility layer. You need both.

How many of you are working on your AIO?

If you’ve already built strong Pillar Pages and still notice your content isn’t showing up inside tools like ChatGPT or Perplexity, Grok, or Claude, this is usually why. Traditional SEO teaches pages how to rank. AI systems work differently. They don’t rank pages. They interpret, summarize, and reference sources they understand and trust. That means a page can be well-optimized for search engines and still be invisible to large language models. The shift happens after the Pillar Page is live. What actually matters for AI visibility: - Turning Pillar Pages into citation-ready sources - Updating content in ways that signal freshness without full rewrites - Establishing clear human authority signals - Using schema for comprehension, not rankings - Introducing at least one proprietary insight AI systems can’t replace - Reinforcing credibility through a single, clear external explanation This is less about volume and more about clarity, structure, and trust signals that machines can interpret. No hype. No shortcuts. Just a different mental model for how discovery works when AI is the intermediary. If you’re building content with the next phase of search in mind, this is the layer most people are missing. I'm curious how others here are adapting their content for AI discovery rather than rankings? Share what you’re testing or noticing below.

Over 70% of searches now end without a click because users get answers directly from AI summaries• ChatGPT, Gemini, and Perplexity don’t rank pages. They synthesize from sources they trust• Pages with clear structure (headings, FAQs, summaries) are far more likely to be cited by AI• Long content alone doesn’t win. Clarity + organization does• Businesses optimizing only for classic SEO are already behind AI search behavior The takeaway: AI doesn’t care how clever your copy sounds. It cares about how understandable and referenceable your content is. This is why structure matters more than ever.

A Pillar Page is a central, authoritative page that fully explains one core topic. Think of it as the home base for a subject. Instead of scattering blogs everywhere, a pillar page: - Defines the topic clearly - Answers the main and related questions - Links out to supporting content - Creates a structure AI and humans can follow Why this matters now: Search is no longer just ranking pages.AI systems summarize, cite, and reuse content they understand. Pillar Pages: - Help AI understand your expertise - Increase chances of being referenced in AI answers - Turn blogs into a connected system instead of isolated posts - Make your site easier to navigate and scale If your content feels invisible, it’s often not the quality. It’s the lack of structure. Pillar Pages fix that.