An FAQ should not be a dusty page that every business promises to update when things calm down. The useful version comes from the confusion customers are already showing you in emails, sales calls, support tickets and reviews. Give ChatGPT Work a small pile of real material: recent customer questions, a few sales-call notes, support conversations and your current FAQ or service page. Then ask it: "Create an evidence-backed FAQ brief. Group repeated customer questions, show which source each question came from, compare them with our existing answers, and flag any answer that is vague, missing or makes a claim we cannot prove. Draft a short proposed answer for each gap, but keep uncertain points clearly marked for review. Finish with the five questions most likely to help a buyer make a decision." That gives you more than a fresh batch of copy. You get a reviewable list of what customers are actually trying to understand, where your current explanation is falling short, and which answer deserves attention first. Do not publish every draft answer blindly. Check the sources, tighten anything that sounds too confident, then update the page in small batches. A useful FAQ is really a record of the questions your business keeps being asked. Which customer question do you answer so often that it deserves a proper home on your site?