One win from February was increasing our average order value by over $60 (almost a 20% increase) compared to where we were in December for new clients. A couple things that helped: • Spending more time studying the local market and realizing we were slightly undercharging • Improving how we communicate the value of the service during sales calls • Focusing more on higher-value jobs like deep cleans and move-out cleans Nothing crazy, but small adjustments in pricing confidence and positioning made a big difference. One thing I realized this month: leads are important, but increasing the value of each job can make a huge difference. 💪🏾 What was one win you had in February? Would love to hear what’s working for everyone.