I learned a ton of really good information in the sales module! Still taking notes and will need to go back to lock it all in, but I had a question regarding the 50% off discount you give to move customers into a recurring monthly plan. Are they still getting a deep clean? I know it says they will get the same clean. How do you make that work in terms of paying your cleaners? I know you probably give about 45% to the cleaner, and if they are doing another time consuming deep clean for a lot less pay the second time around, doesn’t that cause issues? Maybe I misunderstood it, or you are just at that high of a level with a reputation in Seattle that you can command that price point and the cleaners know you will consistently get them jobs. I think the concept is genius and I know you said we don’t have to do 50%. Just want to peek behind the curtain a bit.

If you run a cleaning business with recurring customers, there is a simple way to make more money. - Bill every 4 weeks instead of every month. - There are 13 four-week periods in a year. - But only 12 months. That means you get paid one extra time each year without doing more work. To customers, it still feels like monthly billing. Sales usually stay the same. But for the business owner, revenue goes up about 8%, and most of that turns into profit. - 👍 Example: Let’s say you have 600 customers paying $100 per month. That’s $1,200 per year per customer. If your profit margin is 20%, you make $240 profit per customer. That equals: - $720,000 in revenue - $144,000 in profit Now switch to billing $100 every 4 weeks... Each customer now pays $1,300 per year. Profit per customer becomes $340. Now your totals look like: - $780,000 in revenue - $204,000 in profit Same customers. Same cleaning work. $60,000 more profit.

A lot of cleaning business owners think they need more leads to make more money. That’s not true. We added over $200,000 in revenue in one year by doing one simple thing: - Service Packets Nothing complicated We just clearly showed customers: - what we do - how we do it - and why our service is premium When customers compare you to other companies, professionalism wins. Not the cheapest price. Service packets help you communicate value, charge more, and close better clients. Watch the video. This is how you stop competing on price and start charging PREMIUM prices (You can find more about this in Step 5 of the Classroom)