The Scary Truth About The Swim Industry
Caribe Nation,
Have you taken swim lessons that looked like this?
• 30 minutes
• 8–12 adults
• 1 teenage instructor (trying their best)
• No real curriculum
And somehow you left feeling like you were the problem?
You weren’t. The system was.
I know — because I owned and operated a swim school for 12 years.
Here’s the hard truth:
Swim schools are built for kids, not adults.
Kids are the business model.
Adults are an afterthought.
So adults get dropped into programs designed for competition swimmers.
It looks something like this:
Start with strokes.
Add breathing.
Hope it works.
But adults don’t need strokes first.
They need to develop a foundation first.
Because you can’t learn to move until you can breathe.
You can’t breathe until you can float.
And you can’t float until you feel relaxed.
So the order has to flip.
Like this:
Comfort → Floating → Propulsion → Breathing → Freestyle
Foundation first.
Confidence second.
Skills last.
This isn’t theory.
It’s the system I’ve refined for 12+ years — and the one we use at every retreat.
You can see it in action here:
If you’ve tried before and felt stuck, you’re not behind.
You were just taught in the wrong order.
We have 4 transformational retreats coming up in San Juan:
• March 30 – April 5
• June 1 – 7
• July 6 – 12
• August 3 – 9
If you’re ready to finally learn the right way:
And yes — I back it with a learn-to-swim guarantee.
Let’s do this together.
BIG Love,
Coach Jeff
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The Scary Truth About The Swim Industry
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