Temperance in Final Expense Sales.
Most agents lose deals not because they donβt know the scriptβ¦ but because they canβt control their emotions. Temperance means: staying calm when a client is confused keeping your tone steady when someone challenges you not overselling when you feel pressure resisting the urge to talk too much Seniors trust the agent who is steady. Not the one whoβs frantic. Master yourself β master your business.