Stop guessing which products to stock. This week’s Tech Tuesday is a simple hack using Google Trends to see what your customers are searching for before they even walk in the door. Here’s how: 1. Go to trends.google.com 2. Type in a product category (e.g., “gummies,” “vape pens,” “live rosin”) 3. Set the location to your state and the time frame to “Past 90 days.” 4. Look at the “Related queries” to see the exact phrases people are using. This data is gold! It tells you what brands, flavors, and product types are trending right now. Have you ever used Google Trends for inventory planning? Share your favorite tech tool in the comments!

🚨 Your Website is Built on Sand. Time to Learn a Solid Foundation.🚨 Most dispensaries choose the "easy" website builder— Squarespace, Wix, or worse, and wonder why they can't rank, can't scale, and can't compete. Here's the truth: Your tech stack is your foundation. Get it wrong and you'll always have problems. In this new lesson, you'll learn: ✅ The exact CMS, hosting, and page builder we use for every high-performing dispensary website ✅ Why WordPress.org beats Squarespace and Wix every time ✅ The #1 hosting mistake that's slowing down your site (and costing you conversions) This is the rock-solid foundation that lets you scale from 1 location to 30 without breaking a sweat. Your Mission: Watch the lesson, run through provided audit checklist, review tech stack, and share in the comments: What platform is your current website built on? If you're starting from scratch, which stack are you choosing? Let's build something that lasts. 🏔️

We see too many dispensary websites that were set up to fail. Make sure you have a site that can scale with your business!

It’s time to unlock the power of your customer data. Stop guessing and start segmenting your most profitable customers. In this lesson, you’ll learn: ✅ How to build your first RFM audience in Alpine IQ ✅ How to use this segment to drive repeat purchases ✅ The #1 mistake most dispensaries make with RFM This is how you turn data into dollars. **Your Mission:** Watch the lesson, build the audience, and share a screenshot of your RFM segment in the comments! Let’s see those numbers. 🏔️

YES! You made it! Welcome to The High Ground – From one operator to another I know it’s been rough out there but we are here to help! The Cannabis Industry In 2026 will look vastly different than it did 5 or even 3 years ago. Margins are shrinking as markets saturate making everything harder, E-Commerce & Marketing for Dispensaries & Cannabis Operators is an entirely different landscape with AI search and LLMs shaking everything up. I could go on all day but if you are finding this post then you likely fully understand. This isn't your average, stuffy business group. Think of this as the ultimate backstage pass to scaling your cannabis brand, where we spill the secrets, share what actually works, and tackle the industry's toughest challenges together. Our goal with The High Ground is to hand over our entire toolbox so you and your teams can master operations! We believe that paying marketing agencies and retail consultants thousands of dollars each month is a thing of the past! The future is teaching YOU and your teams the skills needed to own these operations on your own! Before we dive in, I'm sharing the story of my company, Terrayn, and the real reason that inspired us to create this community. It's raw, it's real, and it sets the stage for everything we're about to build together. https://youtu.be/RcD6mEj_Drg After you've watched it, come back here and answer this one, simple question in the comments: If you could wave a magic wand and solve ONE major headache in your cannabis business right now, what would it be? Are you wrestling with the marketing monster? Drowning in regulatory paperwork? Battling the banking giants? Fighting for market shares in an over saturated market? Let it all out. No judgment, no fluff. This is where the real work (and the real fun) begins. Let's get this conversation started! To your growth,