YES! You made it! Welcome to The High Ground – From one operator to another I know it’s been rough out there but we are here to help! The Cannabis Industry In 2026 will look vastly different than it did 5 or even 3 years ago. Margins are shrinking as markets saturate making everything harder, E-Commerce & Marketing for Dispensaries & Cannabis Operators is an entirely different landscape with AI search and LLMs shaking everything up. I could go on all day but if you are finding this post then you likely fully understand. This isn't your average, stuffy business group. Think of this as the ultimate backstage pass to scaling your cannabis brand, where we spill the secrets, share what actually works, and tackle the industry's toughest challenges together. Our goal with The High Ground is to hand over our entire toolbox so you and your teams can master operations! We believe that paying marketing agencies and retail consultants thousands of dollars each month is a thing of the past! The future is teaching YOU and your teams the skills needed to own these operations on your own! Before we dive in, I'm sharing the story of my company, Terrayn, and the real reason that inspired us to create this community. It's raw, it's real, and it sets the stage for everything we're about to build together. https://youtu.be/RcD6mEj_Drg After you've watched it, come back here and answer this one, simple question in the comments: If you could wave a magic wand and solve ONE major headache in your cannabis business right now, what would it be? Are you wrestling with the marketing monster? Drowning in regulatory paperwork? Battling the banking giants? Fighting for market shares in an over saturated market? Let it all out. No judgment, no fluff. This is where the real work (and the real fun) begins. Let's get this conversation started! To your growth,