Stop guessing which products to stock. This week’s Tech Tuesday is a simple hack using Google Trends to see what your customers are searching for before they even walk in the door. Here’s how: 1. Go to trends.google.com 2. Type in a product category (e.g., “gummies,” “vape pens,” “live rosin”) 3. Set the location to your state and the time frame to “Past 90 days.” 4. Look at the “Related queries” to see the exact phrases people are using. This data is gold! It tells you what brands, flavors, and product types are trending right now. Have you ever used Google Trends for inventory planning? Share your favorite tech tool in the comments!

It’s time to unlock the power of your customer data. Stop guessing and start segmenting your most profitable customers. In this lesson, you’ll learn: ✅ How to build your first RFM audience in Alpine IQ ✅ How to use this segment to drive repeat purchases ✅ The #1 mistake most dispensaries make with RFM This is how you turn data into dollars. **Your Mission:** Watch the lesson, build the audience, and share a screenshot of your RFM segment in the comments! Let’s see those numbers. 🏔️

YES! You made it! Welcome to The High Ground – From one operator to another I know it’s been rough out there but we are here to help! The Cannabis Industry In 2026 will look vastly different than it did 5 or even 3 years ago. Margins are shrinking as markets saturate making everything harder, E-Commerce & Marketing for Dispensaries & Cannabis Operators is an entirely different landscape with AI search and LLMs shaking everything up. I could go on all day but if you are finding this post then you likely fully understand. This isn't your average, stuffy business group. Think of this as the ultimate backstage pass to scaling your cannabis brand, where we spill the secrets, share what actually works, and tackle the industry's toughest challenges together. Our goal with The High Ground is to hand over our entire toolbox so you and your teams can master operations! We believe that paying marketing agencies and retail consultants thousands of dollars each month is a thing of the past! The future is teaching YOU and your teams the skills needed to own these operations on your own! Before we dive in, I'm sharing the story of my company, Terrayn, and the real reason that inspired us to create this community. It's raw, it's real, and it sets the stage for everything we're about to build together. https://youtu.be/RcD6mEj_Drg After you've watched it, come back here and answer this one, simple question in the comments: If you could wave a magic wand and solve ONE major headache in your cannabis business right now, what would it be? Are you wrestling with the marketing monster? Drowning in regulatory paperwork? Battling the banking giants? Fighting for market shares in an over saturated market? Let it all out. No judgment, no fluff. This is where the real work (and the real fun) begins. Let's get this conversation started! To your growth,

New Lesson Is Live!! 97% of your website visitors leave and never come back. This lesson plugs the #1 leak in your marketing funnel. In this new lesson, you’ll learn: ✅ The 4 stages of a profitable funnel ✅ How to capture visitor data before they leave ✅ The key metrics to track at each stage This is the foundation of sustainable growth. Your Mission: Watch the lesson, download the worksheet, and share your funnel’s weakest link in the comments! Let’s get to work. 🏔️

# How to Get World-Class Help in The High Ground 🚀 Welcome, operator! You’re in a community packed with some of the smartest minds in the cannabis industry. Asking for help is not just encouraged—it’s how we all get better, faster. To get the most brilliant answers from your fellow pioneers, you need to ask brilliant questions. This guide will show you how to craft the perfect question that gets you the help you need, fast. Let’s do this! 👉 Step 1: First, Be a Detective! 🕵️ Before you post, do a quick search! Use the search bar at the top of the community to see if someone has already blazed this trail. Your question might have been answered in a previous discussion or in one of the courses in the Classroom. Finding an instant answer is a huge win! ✍️ Step 2: Craft the Perfect Question (The 5-Part Formula) If you’re still stuck, it’s time to post. Use this proven formula to get the best results. 1. The “Can’t-Miss” Title 🎯 A specific, juicy title grabs the attention of the right experts. • Good: “My dispensary isn’t showing up in Google Maps. What are the first steps to fix this?” • Bad: “SEO help” 2. The Full Story (Context is King) 👑 Don’t make us guess! The more details you provide, the better the advice you’ll get. • The Goal: What are you trying to accomplish? (e.g., “I want to increase online orders by 20% this quarter.”) • The Journey So Far: What have you already tried? (e.g., “I’ve updated my Google Business Profile, added 10 new photos, and got 5 new reviews, but I’m still not ranking.”) • The Roadblock: What is the exact problem? (e.g., “When I search ‘dispensary near me,’ my competitor shows up first, even though I am geographically closer.”) 3. Show, Don’t Just Tell (Screenshots & Videos!) 📸 This is the ultimate hack for getting great help. A picture or a short screen recording is worth a thousand words. Use a free tool like Loom or just your computer’s built-in screenshot tool. This is the #1 thing you can do to get better answers.