How to think about minimum sales per month in Canada

Everyone asks "how many sales per month is enough?"

Wrong question.

I used to skip anything under 30 sales a month. Thought it wasn't worth my time. Meanwhile I was fighting 15 other sellers on every listing and wondering why my margins were trash.

Then I found a product doing 8 sales a month. Boring category. Nobody wanted it. But here's the thing. I was the only FBA seller on that listing.

8 sales a month. All mine. 55% ROI. No competition. No price wars. No racing to the bottom.

That one "slow" product made similar profit to half my "fast" ones

The number of sales doesn't mean anything by itself. What matters is how many of those sales YOU get.

Here's how I think about it now:

A product doing 100 sales/month with 20 competitive FBA sellers? That's 5 sales each on average. And you're probably getting less than average because the big guys have more inventory spread across more warehouses.

A product doing 10 sales/month with just you? That's 10 sales. All yours. Better margins because nobody's undercutting you.

The math that actually matters: Monthly sales ÷ number of competitive FBA sellers = your estimated share Then multiply by your profit per unit. That's your real number.

In the Canadian market this hits different. Smaller marketplace means lower sales numbers across the board. If you're filtering the same way American sellers do, you're throwing away half the catalog.

Products that look "slow" on amazon Canada might be hidden gems with zero competition.

Products that look "fast" might be bloodbaths with 12+ sellers fighting over scraps.

Stop asking "is this enough sales?" Start asking "how many of those sales are mine?"

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