30% ROI is not magic on Amazon Canada

I know beginners love the 30% ROI number.

It feels clean. It feels safe. It feels like if the calculator says 30%, the product is automatically good.

But from the repricing call, this is the part that matters more:

Amazon is a churn game.

How fast can you deploy capital, get a healthy return, and redeploy it again?

A product at 50% ROI that barely sells can be worse than a product at 22% ROI that sells consistently.

Especially in Canada, where the market is smaller and your cash can get stuck faster if you buy too deep on the wrong ASIN.

The goal is not to win a screenshot.

The goal is to make good buying decisions, keep inventory moving, and not let ego pricing trap your money in FBA for months.

Quick way to check yourself:

Before you buy, ask:

1. How often does this actually sell?

2. How many FBA sellers am I competing with?

3. Is the price stable or slowly stair-stepping down?

4. If I need to drop price by $2 to move it, is the deal still worth it?

5. Would I rather hold this for margin or sell it faster and recycle the cash?

That last question matters a lot.

Some ASINs are margin plays.

Some ASINs are velocity plays.

If you treat every product the same, your pricing gets messy fast.

What do you usually care about more right now, higher ROI or faster sell-through?

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