7d • General discussion
30% ROI is not magic
A lot of new sellers use 30% ROI like it is the rule.
It is not.
From one of the coaching calls, we talked about how a 50% ROI product can still be a bad buy if it barely sells. Especially on Amazon Canada.
Canada does not have the same depth as the US.
You might find a lead that looks insane on paper, but then you check the data and it sells 10 units a month with 6 sellers fighting for the buy box.
That is not exciting.
That is a slow inventory problem waiting to happen.
The better question is not just:
"What is the ROI?"
It is:
"How many units can realistically move, and how much cash gets tied up while I wait?"
A lower ROI product that sells consistently can be better than a high ROI product that sits for 60 days.
This is why your OA math needs both sides:
**ROI + volume + competition.**
Not just the green number in your calculator.
Before you buy your next lead, check 3 things:
1. Monthly sales on Amazon Canada
2. Current seller count
3. Whether the buy box price has been stable or slowly dying
If one of those looks off, pause before buying.
Do not fall in love with the ROI.
What do you usually catch yourself trusting too much right now, ROI, sales rank, or the buy box price?
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30% ROI is not magic
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