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Why I teach what I teach
I need to share something with you all. On Friday morning, I got confirmation from a specialist that my mobility issues aren’t temporary. After a year of hoping physio or surgery might eventually get me back to “normal,” I’ve been told this is my reality now. The working diagnosis is hEDS (hypermobile Ehlers-Danlos Syndrome) - something that’s apparently been there my whole adult life, quietly causing chronic pain, slow healing, and a dozen other symptoms that doctors kept dismissing as “your labs look fine.” I’m 10 months into using mobility aids. I spent 5 months on crutches, and the last 5 months I’ve been in a wheelchair about 90% of the time. I can still walk, but it’s slow and painful, and where I live isn’t wheelchair accessible anyway - so most days I’m choosing between pain or immobility, neither of which is a real choice. I’m also ADHD and autistic. I’m a solo mum to a 13-year-old with complex needs who lives at a specialist school in North Wales (I’m in Plymouth - that’s a 16+ hour round trip every 6 weeks). I’m studying for my psychology degree. And I’m rebuilding this business for the second time in 5 years. Here’s why I’m telling you this: Four months ago, when I started BBS, I made a choice. I could have rushed it - thrown together a quick offer, hustled hard with paid ads and hype, pushed myself to bring in money fast. I know how to do that. I did it the first time around. But that approach almost killed me. Literally. I burned out so badly I had to stop everything. So this time, I’m building differently. Slowly. With my capacity at the center of every decision. Group work instead of 1:1 until I know what I can sustain. Free offers before paid. Small, manageable steps instead of sprints I can’t maintain. This isn’t just a framework I teach. This is how I’m surviving. When I talk about building a business that works with your life restrictions, I’m not speaking theoretically. I’m living on one income while my business costs us money in platform fees and subscriptions. I’m balancing medication that reduces my pain but knocks me unconscious. I’m working around a body that won’t cooperate and a medical system that moves at a glacial pace.
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Why I teach what I teach
It’s Thursday = Study Day 📚 (so I’ll be quieter in here today)
Working with my neuro-spicy brain (instead of fighting it), I’ve finally accepted something: If I’m going to get through my degree, I need one dedicated day a week where I binge the week’s work like a deadline gremlin. 😅 Because urgency = focus for my brain. So Thursdays are now officially: textbooks, lecture recordings, and “do not disturb unless it’s on fire.” I’ll still pop in where I can, but I won’t be online as much today. Your turn 👇 What do you do outside of your business? - What’s your day job? - Or what self-development / learning project are you working on right now?
It’s Thursday = Study Day 📚 (so I’ll be quieter in here today)
They sold burnout. Now they’re selling the cure.
I’ve been watching the coaching industry pivot in real time. All the big “hustle era” messaging is getting a makeover: slow business / sustainable sales / nervous system / ease / simplicity. And look - I’m glad hustle culture is being challenged, obviously. But I’m also… angry. Because for YEARS, the customer base (especially women) has been saying: - “This pace is killing me.” - “I can’t keep up.” - “I’m doing everything they said and still not getting the results.” - “I feel like I’m failing, but I’m exhausted.” And what did the industry do? It didn’t slow down. It sold harder. More content. More urgency. More launches. More “if you’re tired, you need a better mindset.” Meanwhile, people kept getting wrapped up in it - not because they’re stupid - but because the marketing was built to hook your nervous system and make you feel like relief is always one more strategy away. Here’s what’s happening now: Those same “big name” models aren’t holding up long-term. The internet has changed. Buyers have changed. The economy has changed. And the old frameworks only really work at scale… or at the cost of someone’s health. So now the big names are resetting their businesses. And soon? A lot of them will start selling “the solution”…to the burnout machine they helped build. Some will own it. And I respect the hell out of that.“ I was wrong. I caused harm. I’m sorry.” That’s leadership. But most won’t. They’ll just rebrand and keep cashing cheques. And the cherry on top: The niche is about to flood with people singing from the same hymn sheet those of us have been singing from day one…and we’ll be labelled the “copycats.” When actually? We’ve been the ones cleaning up the mess. Your turn: 1. What hustle-culture rule messed you up the most? 2. What are you refusing to do in your business now - no matter what? (If you’re in your burnout recovery era: you’re not broken. The system was.)
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They sold burnout. Now they’re selling the cure.
It's 6 am & I'm already working
yep I'm up and working already, why? because this is a time of day where the world is quiet and I can get a few bits of 'easy' work done, so I'm about to go live on TikTok and even if nobody joins I'll be able to edit and create content from that. This is not however my normal routine, The Void is on front shift this week, that means he gets up at 3:30 am and leaves for his bus at 4:15 and as much as he tries to not wake me I'm always up before he goes. So I've started to make the most of this time and it frees up time later in the day for me to relax and do other things. The beauty of being in business is you get to set your own schedule! Do you work set hours? go with the flow? what's your routine? Speaking of schedules...have you added out Guest speakers masterclass to yours? it's on the calendar here
It's 6 am & I'm already working
Skool is a star chart for adults
there is now a text based folder in the awesome free shit classroom explaining the different features and how to use them for your business 💋
Skool is a star chart for adults
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