May 3 • How Ladies Talk to Tradies
Myth Busting: MYTH #3: Women Are Too Emotional to Handle Construction. The myth: Construction is high-stress, high-stakes work. Women, being more emotional, will fall apart under pressure or make poor decisions clouded by feelings
This myth is also a misnomer. It can be a success factor given recent research published in Construction Management and Economics (2024-2025) showing emotional intelligence (EI) is directly correlated with project success. Projects led by emotionally intelligent managers have higher completion rates, better team cohesion, and fewer conflicts.
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Myth Busting: MYTH #3: Women Are Too Emotional to Handle Construction. The myth: Construction is high-stress, high-stakes work. Women, being more emotional, will fall apart under pressure or make poor decisions clouded by feelings
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