Hey yall, just a reminder that our Deep Dive this week will be on Wednesday afternoon as I'm shooting a project on Thursday evening. Really keen to rip into this weeks topic on Premium Branding too as it has been front of mind for me lately. See you all there. Luke

Ive got myself some shinny new lighting gear so that when ever i have a thought at my desk i can turn it on and start filming. With that i want you guys to think about something when you are making any kind of talking to camera content. You need to speak directly to a specific person, your ideal avatar. Pick someone, literally by name and speak directly to them like you would be talking one on one with them in the room. Because when people are consuming your videos guess how they are doing in... alone on the other end of a phone. I'm going to try and make the commitment to post 1 short form piece of content for the next month to up my communication game (gotta get those reps in baby) and this will be front of mind when im making this content. Talk soon legends Luke

Hey my Guys (and Girls). I done the calculations this week on the effectiveness of my Portrait ads campaign. In this video I break down how much its earned, what worked, what didn't work and what Ive learnt to implement going forward. As of today I'm increasing the service area to attack the Sunshine Coast and Gold Coast so lets see how that impacts revenue. Also hopefully this week i will have my high ticket offer ads ready to go to turn this into overdrive. If you have 10 min its worth a watch. Luke

Morning my guys and girls. Hope everyone had a ripper holiday time. We are back to usual scheduling for BRAND STACK this Thursday with a deep dive call so I will see you all there. Also Id like to share this framework im using for my long form (YouTube) videos that you guys can steal. https://app.milanote.com/1Vr2kG1IaCzt3h?p=VlEIB5GGpUp Ill be adding and refining it as i continue to learn what works so save the link somewhere for future reference. Keeen for a sick year and to see you all build your brands! Luke

Following our brand archetype deep dives I've made some dedicated videos breaking them down and how to apply them. The guys that attended the call got a lot of value from this topic so we decided this needs to be a core part of understand your personal brand. It will be a 2 part series that ill have hosted in the classroom section in the coming weeks. You can check out the first here. Luke 🤘