The second video I wanted to share is another 20 minute joy to watch. It looks like it's about Classical Music... but it's about so much more. When I was asked to present to a masterclass group of Advertising Account Directors and Strategists on the topic of 'How to write a great brief', I spent 20 minutes on that and then 40 minutes on how to 'energise' the brief - including having them watch this entire video together. It's a truly transformational way of looking at the world. Enjoy... and then, again, let's talk about it :)

Hey guys. I was talking to Luke tonight and shared a recommendation on 2 videos that are amongst the things that have had the biggest effect on my career, and on me personally. He suggested I share with the wider group as well. This first one is a TED talk by Dr Brene Brown on the power of vulnerability - on creativity, connection and your personal happiness. This 20 minute video has helped me to transform several brands. I highly recommend it... and if you do watch it, I'd love to hear your thoughts.

Hey yall, just a reminder that our Deep Dive this week will be on Wednesday afternoon as I'm shooting a project on Thursday evening. Really keen to rip into this weeks topic on Premium Branding too as it has been front of mind for me lately. See you all there. Luke

Ive got myself some shinny new lighting gear so that when ever i have a thought at my desk i can turn it on and start filming. With that i want you guys to think about something when you are making any kind of talking to camera content. You need to speak directly to a specific person, your ideal avatar. Pick someone, literally by name and speak directly to them like you would be talking one on one with them in the room. Because when people are consuming your videos guess how they are doing in... alone on the other end of a phone. I'm going to try and make the commitment to post 1 short form piece of content for the next month to up my communication game (gotta get those reps in baby) and this will be front of mind when im making this content. Talk soon legends Luke

Hey my Guys (and Girls). I done the calculations this week on the effectiveness of my Portrait ads campaign. In this video I break down how much its earned, what worked, what didn't work and what Ive learnt to implement going forward. As of today I'm increasing the service area to attack the Sunshine Coast and Gold Coast so lets see how that impacts revenue. Also hopefully this week i will have my high ticket offer ads ready to go to turn this into overdrive. If you have 10 min its worth a watch. Luke