Leadership through shining eyes

The second video I wanted to share is another 20 minute joy to watch. It looks like it's about Classical Music... but it's about so much more. When I was asked to present to a masterclass group of Advertising Account Directors and Strategists on the topic of 'How to write a great brief', I spent 20 minutes on that and then 40 minutes on how to 'energise' the brief - including having them watch this entire video together. It's a truly transformational way of looking at the world. Enjoy... and then, again, let's talk about it :)

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