The second video I wanted to share is another 20 minute joy to watch. It looks like it's about Classical Music... but it's about so much more. When I was asked to present to a masterclass group of Advertising Account Directors and Strategists on the topic of 'How to write a great brief', I spent 20 minutes on that and then 40 minutes on how to 'energise' the brief - including having them watch this entire video together. It's a truly transformational way of looking at the world. Enjoy... and then, again, let's talk about it :)

Hey guys. I was talking to Luke tonight and shared a recommendation on 2 videos that are amongst the things that have had the biggest effect on my career, and on me personally. He suggested I share with the wider group as well. This first one is a TED talk by Dr Brene Brown on the power of vulnerability - on creativity, connection and your personal happiness. This 20 minute video has helped me to transform several brands. I highly recommend it... and if you do watch it, I'd love to hear your thoughts.

Morning my guys and girls. Hope everyone had a ripper holiday time. We are back to usual scheduling for BRAND STACK this Thursday with a deep dive call so I will see you all there. Also Id like to share this framework im using for my long form (YouTube) videos that you guys can steal. https://app.milanote.com/1Vr2kG1IaCzt3h?p=VlEIB5GGpUp Ill be adding and refining it as i continue to learn what works so save the link somewhere for future reference. Keeen for a sick year and to see you all build your brands! Luke

Had a client shoot yesterday and this dude booked last minute and paid everything up front. He is a high performer in a professional field and i put this win down to my personal brand building my reputation for me. Last thing he said to me before i left, ‘i had this idea of what you’d be like and you where everything i hoped you would be. Thank you’. Let people know who you are, without you ever meeting them. Crush it guys. -Luke

Hello to all my BRAND STACK gang. So keen to move from our emailing list to a propper community here on SKOOL. This way ill be able to share all my resources, courses, insights and leverage the power of our community to do the same. All members are invited to share all their wins, failures and insights on their journey to build their personal brands. I think as a founder, professional or entrepreneur it is a MUST to have a Personal Brand in the future we are moving into. Where your audience, potential customers, and partners can buy into you message and how you see the world. The more niche, the more unique the better to help convey why you are the key person of influence in your field. Welcome all. Lets Get It