Can cost first-time exhibitors, six figures in lost deals.
Here’s what I wish someone told me sooner.
If I could give every first-time exhibitor just THREE pieces of advice, it would be this:
🚀 1. The trade show floor is a battlefield. If you don’t stand out, you’re invisible. Bright colors, bold messaging, and an engaging experience are key.
💡 2. Just because someone stops by your booth doesn’t mean they’re a lead. Your staff MUST know how to qualify visitors. Otherwise, you’re collecting junk leads.
📩 3. Your success depends on what happens AFTER the show. Don’t let your leads go cold. Have an automated follow-up sequence in place.
This is just the start.
Do you have a post-show process to follow-up with leads QUICKLY after the show?
Drop a comment below! 👇