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Owned by Heather

Booth Boss

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A place for marketing executives to connect, share insights, and level up strategies across all things marketing. Welcome! We can't wait to meet you.

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10 contributions to Booth Boss
RED FLAGS! In your opinion: What words SCREAM "AI wrote this"?
In my opinion, the following terms and words scream that AI wrote the article/comment: - "Your insights..." - when commenting - "The brutal truth is:..." - in a post - "Your experience highlights..." - when commenting What are some words or phrases that make you wonder if the post/comment was written by ChatGPT, or human? I assume many of you will be using AI to help generate content, or content ideas, so I think it would be helpful to others to know what words/symbols are RED Flags.
RED FLAGS! In your opinion: What words SCREAM "AI wrote this"?
0 likes • 9d
OK - this isn't a "word"...but the long hyphen (em dash) is a give-a-way. To type an em dash (—), use the shortcut Option + Shift + Hyphen on a Mac, or Alt + 0151 on a Windows keyboard with a numeric keypad. That's a bit of a PITA. No wonder it's a dead giveaway that AI wrote any sentence with it in it.
0 likes • 9d
A friend of mine says the green check boxes are a give-a-way. But I honesty like those. =)
Mistakes = Progress.
If you want to grow, you must be willing to get things wrong, and learn fast. No mistakes means no growth, no new ideas, and no real wins. If you never miss a step, you are not pushing hard enough. You're not learning what works. You are not finding the edge that sets you apart. The real mistake is being afraid to make one. Life rewards those who move, adapt, and improve. The more you try, the more you learn. The more you learn, the more you win. Mistakes are not the end. They are the start of something better. Do you agree or disagree?
Mistakes = Progress.
0 likes • 22d
@Mel White If she didn't say it, I mean, who else could be so honest? You should probably keep her. No one likes a "yes man". =)
START HERE ----- Introduce Yourself. 👋
👋 Welcome to the Community! Let’s break the ice and get to know each other. Drop your intro as a comment on this thread. 👉 Share anything you want about yourself, but here are some options/ideas: - My name is: - My company is: - I live: - I specialize in: (e.g., brand strategy, event marketing, demand gen, trade shows, copywriting, content, paid ads, etc.) - My audience is: (who you help) - My experience with (industry) is: - I help them by: (how you solve their problems / what results you deliver) - What I post about: (topics we might see on your LinkedIn or socials) - My marketing “superpower” is: (e.g., turning boring copy into scroll-stoppers, making booths magnetic, spotting data insights others miss) - My current marketing challenge is: - What I want to get out of this community is: - A fun fact about me is: - LinkedIn URL: - Best way to connect with me: (call, DM, email, etc.) ✅ Next Steps 1. Post your intro below (bonus points if you drop a photo or GIF 🎉). 2. Like and reply to others to welcome them in. (This is how you’ll start building your network here fast!) 3. Keep it casual—this is your chance to show off your professional side and your personality.
START HERE ----- Introduce Yourself. 👋
0 likes • 24d
@Diana Lewis Welcome (officially) Diana. Wow, your experience is sooo impressive! With all that data experience, how did you "fall" into the events industry? You do event marketing globally, what country has bee the most fun to work with so far? Now that's funny! I mentioned that I can't stand cooking, and you LOVE it. Too bad you don't live closer. I once paid a friend to make dinner for me and my husband 3 times a week. To be fair, she was thinking of starting a business doing that, so I asked to be her first guinea pig. I loved it!
1 like • 22d
@Diana Lewis Isn't it funny how anyone in the events industry starts their story with "I landed in the industry by...". It's never, "I wanted to work in the events industry since I was a kid." 😆 What a FANTASTIC opportunity. To think that 1 person pretty much changed the trajectory of your career. If she stayed, or if she was a terrible teacher, you would most likely be somewhere else. Thanks again for sharing a bit about you. 💓
What if the most powerful tradeshow strategy isn’t in your booth design…
but in a simple act of kindness? Have you ever had your day completely turned around by one small, unexpected act of kindness? A stranger holding the door. A smile when you needed it most. A compliment you didn’t see coming. Those moments stick. They ripple. Now imagine the tradeshow floor. It’s loud, chaotic, and everyone’s fighting for attention. What if YOUR booth stood out not just because of your graphics or giveaways… but because of the kindness your team showed? 👉 Helping a struggling exhibitor set-up. 👉 Taking 2 minutes to help someone find their next session. 👉 Remembering a name and using it with sincerity. These little gestures cost nothing. Yet they create trust, open doors, and turn strangers into loyal clients faster than any flashy giveaway. At the end of the day, people don’t just remember your booth. They remember how you made them feel. 💬 What’s the most memorable act of kindness YOU have seen (or done) at a tradeshow? Drop it below—I’d love to hear your story.
What if the most powerful tradeshow strategy isn’t in your booth design…
1 like • 25d
OMG! My heart pretty much stopped when you mentioned 100x100. I was the sales rep/lead on a $1m booth for a few years in a row, and the stress aged me at least 10 years every year. Thinking about you working on TWO 100x100's, even for a short time, just about makes my body break out in shingles. You are a true gem Diana. Thank you for sharing that story.
0 likes • 25d
@Diana Lewis 1,000,000%.
AI is changing tradeshows forever.
Top event pros know it. Here’s how AI is reshaping the tradeshow industry: → First, understand the pain. Tradeshows used to be slow, expensive, and hard to measure. Booth traffic was random. Leads were hit or miss. Follow-up was a mess. Now, AI is the new secret weapon. Review the 7 ways AI is transforming tradeshows: • Smart matchmaking: AI pairs buyers and sellers based on real needs, not guesswork. • Predictive analytics: AI tells you which leads are hot, and which are not. • Automated check-in: Facial recognition and QR codes speed up entry, cut lines, and boost security. • Personalized agendas: AI builds custom schedules for every attendee, so no one misses what matters. • Real-time translation: AI breaks language barriers, making global deals possible. • Chatbots: 24/7 help for attendees, no more lost or confused visitors. • Post-show insights: AI tracks every touchpoint, so you know what worked and what flopped. → Then, take action. Use these 4 quick wins: • Use AI-powered lead scanners to capture and score leads instantly. • Set up AI chatbots for your booth to answer questions and book meetings. • Analyze attendee data in real time to adjust your pitch on the fly. • Automate follow-up emails with AI, so no lead slips through the cracks. → Finally, build long-term habits. Adopt these 6 strategies to stay ahead: • Train your team on AI tools before every show. • Integrate AI data with your CRM for a full-funnel view. • Use AI to design better booth layouts based on traffic patterns. • Test new AI features at every event—never stop learning. • Partner with AI-savvy vendors for smarter logistics. • Review AI reports after every show to improve for next time. AI is not a trend. It’s the new standard. The best tradeshows are already using it. Don’t get left behind. Comment below how your company currently incorporates AI in your tradeshow booth, or what your "wish list" is.
AI is changing tradeshows forever.
1 like • 28d
@Diana Lewis Yes, yes, yes, and yes! SOOOO much is happening! If we blink, something else is being incorporated.
1 like • 28d
@Diana Lewis Thank you for sharing Diana. I specifically liked the 3 take aways. I too am trying to start small and perfect the small tools (custom chatGPT's) first before moving on to other ideas in order to keep things as focused as possible.
1-10 of 10
Heather Bundgaard
2
2points to level up
@heather-bundgaard-6964
Booth Boss Bootcamp: Educate. Empower. Profit. Learn quickly, skip costly mistakes, make smart decisions, and profit at your next tradeshow!

Active 7h ago
Joined Aug 22, 2025
Chicago
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