Jeremy Larson shared with us how he is growing his business in 2026. Here are my top 7 takeaways from his presentation. Top 7 Business Tactics from Jeremy Larson's for Growing a Real Estate Business in 2026, the core focus is on practical, proven strategies for scaling a real estate business through consistency, relationship-building, and targeted lead generation. He emphasizes mastering three main pillars: *Open Houses *Sphere of influence *& Leads He stresses actionable, low-cost tactics that work in any market, avoiding distractions like chasing too many lead sources. I've distilled the top 7 tactics below, ranked by prominence in the talk, with key details, rationale, and implementation tips for your business. ONE: Master Open Houses as Your Primary Lead GeneratorOpen houses are described as the "purest opportunity" for interacting with buyers and sellers simultaneously, building skills, and creating a pipeline. Larson insists there's "no way to be a mega agent" without them. Rationale: They market you directly to motivated consumers, yielding buyer/seller leads without high costs. New agents should aim for 70+ per year to build momentum. Implementation: Treat it as a "pop-up shop"—use 15-20+ signs, host VIP neighbor-only previews (Friday 5-7 PM) with $25 gift card raffles for contact info. Start with open questions like "What brings you to the neighborhood?" to lower guards. Send personalized selfie videos post-event and set up MLS searches for follow-up. For weekdays, focus on "twilight tours" (5-8 PM) on high-traffic listings. TWO. Nurture Your Sphere of Influence (SOI) for ReferralsLarson highlights the stat that 80% love their agent but only 20% reuse them, urging consistent touchpoints to combat "tech companies and lead portals" stealing clients. Rationale: Referrals are the "endgame" for a sustainable career; agents who do referral activities get them. Your database thinks you're "too busy," so remind them you're not. Implementation: Call your SOI quarterly with simple check-ins (e.g., "Hope you had a great holiday"). Host 2-4 client appreciation events yearly (e.g., pie parties, wine tasting, or small coffee meetups—even for 4-12 people). Send 2 gifts annually (e.g., Costco wreaths, flowers, or DoorDash meals). Always end interactions with "I'm never too busy for your referrals" after building value.

🎯 Frank Klesitz's Real Estate Marketing Framework: A Complete Guide PART 1: DATABASE MASTERY - Reconnect & Reactivate Your warm database is gold—past clients, sphere of influence, and dormant leads. Here's how to unlock it: ✅ Round Up Contacts: - Export phone contacts ($4 app) - Download Google Contacts - Export from your CRM (suppress bounces/unsubscribes) - Combine into one master list (aim for 1,000+) ✅ Clean Your List: - Use NeverBounce (~$40) to verify emails - Set up proper email authentication (DKIM/SPF) - Use dedicated platforms like MyEmma ($100/month) ✅ The Reconnect Email: Write humble, educational content about market shifts (rates, inflation hedge). Include: - Home value tool links - IDX search access - Easy unsubscribe option (filters engaged contacts) - Low-pressure CTA: "Call if thinking of moving" PART 2: SCALE WITH SYSTEMS 🔄 Nurture Sequence (36+ Touches/Year): - Monthly market updates - Educational videos (ADUs, assumable mortgages) - Automated drips based on engagement 👥 Delegate Follow-Up: - Hire VAs/assistants for scripted outreach - Track opens/clicks, prioritize hot leads - Book appointments without personal dialing PART 3: ENDORSED NEIGHBOR MAILINGS The secret weapon: Have sellers mail 250+ neighbors announcing their listing and endorsing YOU. 📬 Process: 1. Pitch in listing presentation as value-add 2. Craft personal letter from sellers 3. Pull addresses (Remine/PropStream) 4. Mail via LetterPrinting.net (~$320) 📊 Results: 1-2% response rate (vs. 0.1% postcards) = 2-3 quality calls per mailing WHY IT WORKS: "Buyers are interested in the home, sellers are interested in the agent" - peer endorsements build trust faster than agent postcards. 🎬 BOLDTRAIL INTEGRATION (6-Part Action Plan): 1. Unify Database - Centralized imports, AI deduplication 2. Scrub Lists - Built-in validation, auto-suppress bounces 3. Launch Campaigns - Drag-and-drop emails, AI content generator 4. Automate Nurture - Behavioral triggers, 36-touch sequences 5. Delegate Tasks - VA scripts, calendar integration, dashboards 6. Neighbor Leads - Geo-mapping, response capture, auto-nurture

Overview of the PresentationCarrie Soave's presentation, delivered as a practical "class" rather than a traditional keynote, focuses on integrating AI into real estate workflows to enhance visibility, generate leads, and scale operations. As a licensed real estate agent with 15 years of experience in residential and commercial sectors, Soave positions herself as a relatable expert who has built a multi-million-dollar AI consulting business using these tools. The talk emphasizes that AI is no longer optional—it's essential for survival in a market where 75% of property searches involve AI tools like ChatGPT, Perplexity, and Google AI Overviews. She stresses that traditional SEO (keyword stuffing) is obsolete; AI prioritizes "value" through natural, conversational content that mimics human speech patterns.The presentation is structured around two core themes: AI-driven discovery and recommendations (getting AI to recommend you as an agent) and AI-powered content creation and automation (especially on social media). Soave shares actionable steps, free custom GPTs, and workflows, repeatedly addressing time constraints for busy agents (e.g., those with families). She uses humor, personal anecdotes (e.g., her reluctance to film videos), and live demos to engage the audience, ending with a Q&A that reinforces implementation tips.Key takeaway: Implementing these strategies now provides a 6-12 month edge over competitors, potentially boosting organic leads by 20-30% without ad spend. Soave warns that delaying adoption turns AI from an advantage into a "price of admission."Key Sections and Insights1. The Shift to AI Search: Becoming the Recommended AgentSoave argues that referrals are now "automated" via AI gatekeepers (Google AI, ChatGPT, Perplexity, Siri/Alexa). Traditional Google yields "pages of sponsored ad garbage," but AI delivers direct recommendations (often just 1-2 agents). If AI can't "find" you, you're invisible to 75% of clients. - Test for Yourself: She prompts the audience to query ChatGPT (e.g., "top luxury realtor in [your city]")—few show up, highlighting the urgency. - How AI Selects Recommendations: AI scans websites, reviews (Google, Zillow, Yelp), content (blogs, videos, social media), and local mentions. It favors "value" over keywords, acting like "tiny spiders" with human-like reasoning. - Data Sources AI Relies On: - Three Pillars of AI Recommendations:Credibility: High-volume, high-quality reviews (aim for 50+; automate via CRM drip campaigns using Zapier/Make.com).Discoverability: Optimize profiles (Google My Business, Apple Business Connect, Bing Places) with 20+ photos and schema markup.Relevance: Hyper-local, Q&A-style content answering client searches (e.g., "midcentury modern home with inground pool in San Diego").

Week 6 is now live in the classroom. Do me a favor, show me you are using these AI prompts and send me you blog posts.

Week-4 is now available in the classroom.