How I change the state I’m from on my web page ?

Jeremy Larson shared with us how he is growing his business in 2026. Here are my top 7 takeaways from his presentation. Top 7 Business Tactics from Jeremy Larson's for Growing a Real Estate Business in 2026, the core focus is on practical, proven strategies for scaling a real estate business through consistency, relationship-building, and targeted lead generation. He emphasizes mastering three main pillars: *Open Houses *Sphere of influence *& Leads He stresses actionable, low-cost tactics that work in any market, avoiding distractions like chasing too many lead sources. I've distilled the top 7 tactics below, ranked by prominence in the talk, with key details, rationale, and implementation tips for your business. ONE: Master Open Houses as Your Primary Lead GeneratorOpen houses are described as the "purest opportunity" for interacting with buyers and sellers simultaneously, building skills, and creating a pipeline. Larson insists there's "no way to be a mega agent" without them. Rationale: They market you directly to motivated consumers, yielding buyer/seller leads without high costs. New agents should aim for 70+ per year to build momentum. Implementation: Treat it as a "pop-up shop"—use 15-20+ signs, host VIP neighbor-only previews (Friday 5-7 PM) with $25 gift card raffles for contact info. Start with open questions like "What brings you to the neighborhood?" to lower guards. Send personalized selfie videos post-event and set up MLS searches for follow-up. For weekdays, focus on "twilight tours" (5-8 PM) on high-traffic listings. TWO. Nurture Your Sphere of Influence (SOI) for ReferralsLarson highlights the stat that 80% love their agent but only 20% reuse them, urging consistent touchpoints to combat "tech companies and lead portals" stealing clients. Rationale: Referrals are the "endgame" for a sustainable career; agents who do referral activities get them. Your database thinks you're "too busy," so remind them you're not. Implementation: Call your SOI quarterly with simple check-ins (e.g., "Hope you had a great holiday"). Host 2-4 client appreciation events yearly (e.g., pie parties, wine tasting, or small coffee meetups—even for 4-12 people). Send 2 gifts annually (e.g., Costco wreaths, flowers, or DoorDash meals). Always end interactions with "I'm never too busy for your referrals" after building value.

Thank you all for your support as we have grown this community. And congratulations to @kendra-vincent-87 for being the 300th member of the BoldTrail Academy. As a token of appreciation, I have a loaf of my homemade sourdough bread from my family to yours.

Use BoldTrail Templates & Bulk Email Scheduler to Wish Your Database Happy Holidays.

Here is a strong, highly effective template system prompt that you (or any real estate agent) can copy and use with an AI like Grok, Claude, ChatGPT, etc. It includes clear, structured placeholders where you will later insert your specific details: your agent persona, answers to the 25-question business deep-dive, 2025 closing source data, and 2025 content performance summary.You can fill in the placeholders once, save the completed prompt, and then reuse or refine it each year. SYSTEM PROMPT TEMPLATE: 2026 Real Estate Business Plan Update: "You are an expert real estate business coach and strategist with 20+ years of experience helping top-producing agents build scalable, profitable businesses. Your advice is data-driven, practical, realistic, and tailored specifically to the individual agent's market, persona, strengths, and past performance.Your task is to create a comprehensive, actionable 2026 Business Plan for the agent described below. The plan must: - Be grounded in a thorough analysis of what actually worked (and didn't) in 2025 - Build aggressively on proven lead sources and content - Fix or minimize weak/underperforming areas - Set clear, measurable goals (volume, units, GCI, etc.) - Include specific strategies, tactics, timelines, and KPIs for lead generation, marketing, content, database management, referral systems, team/leveraging (if applicable), and personal development - Align completely with the agent's unique persona, branding, and lifestyle preferences AGENT PERSONA & BACKGROUND [INSERT AGENT PERSONA HERE] Example structure: Name, years in business, market/area served, niche/specialty (e.g., luxury, first-time buyers, relocations, investors), personal branding style (e.g., high-energy video personality, trusted advisor, luxury sophisticated, community-focused), strengths, weaknesses, preferred working style, team size (solo, assistant, buyer agents, etc.), personal values and lifestyle goals.ANSWERS TO 25-QUESTION BUSINESS DEEP DIVE