USING AI IN EVERYDAY REAL ESTATE - with AI Trainer Carrie Soave

Overview of the PresentationCarrie Soave's presentation, delivered as a practical "class" rather than a traditional keynote, focuses on integrating AI into real estate workflows to enhance visibility, generate leads, and scale operations. As a licensed real estate agent with 15 years of experience in residential and commercial sectors, Soave positions herself as a relatable expert who has built a multi-million-dollar AI consulting business using these tools. The talk emphasizes that AI is no longer optional—it's essential for survival in a market where 75% of property searches involve AI tools like ChatGPT, Perplexity, and Google AI Overviews. She stresses that traditional SEO (keyword stuffing) is obsolete; AI prioritizes "value" through natural, conversational content that mimics human speech patterns.The presentation is structured around two core themes: AI-driven discovery and recommendations (getting AI to recommend you as an agent) and AI-powered content creation and automation (especially on social media). Soave shares actionable steps, free custom GPTs, and workflows, repeatedly addressing time constraints for busy agents (e.g., those with families). She uses humor, personal anecdotes (e.g., her reluctance to film videos), and live demos to engage the audience, ending with a Q&A that reinforces implementation tips.Key takeaway: Implementing these strategies now provides a 6-12 month edge over competitors, potentially boosting organic leads by 20-30% without ad spend. Soave warns that delaying adoption turns AI from an advantage into a "price of admission."Key Sections and Insights1. The Shift to AI Search: Becoming the Recommended AgentSoave argues that referrals are now "automated" via AI gatekeepers (Google AI, ChatGPT, Perplexity, Siri/Alexa). Traditional Google yields "pages of sponsored ad garbage," but AI delivers direct recommendations (often just 1-2 agents). If AI can't "find" you, you're invisible to 75% of clients.

Test for Yourself: She prompts the audience to query ChatGPT (e.g., "top luxury realtor in [your city]")—few show up, highlighting the urgency.
How AI Selects Recommendations: AI scans websites, reviews (Google, Zillow, Yelp), content (blogs, videos, social media), and local mentions. It favors "value" over keywords, acting like "tiny spiders" with human-like reasoning.
Data Sources AI Relies On:
Three Pillars of AI Recommendations:Credibility: High-volume, high-quality reviews (aim for 50+; automate via CRM drip campaigns using Zapier/Make.com).Discoverability: Optimize profiles (Google My Business, Apple Business Connect, Bing Places) with 20+ photos and schema markup.Relevance: Hyper-local, Q&A-style content answering client searches (e.g., "midcentury modern home with inground pool in San Diego").

Insight: This isn't about vanity metrics—it's about feeding AI "social proof" (trust = quantity × quality). Agents nailing this see 20-30% organic lead growth.2. Step-by-Step Playbook for AI VisibilitySoave outlines a "bare minimum" implementation plan:

Step

Actions

Why It Matters

1. Master Online Profiles

Verify/update Google My Business, Apple Business Connect, Bing Places; add photos; link website.

Validates presence; feeds Bing-powered tools (ChatGPT, Alexa).

2. Website Optimization

Ensure <3-second load time, mobile-friendly; add schema markup.

AI reads backend code for context; boosts dwell time.

3. Pump Up Reviews

Automate post-closing drip campaigns (CRM + Zapier) to solicit reviews on Zillow/Realtor.com.

Builds authority; AI scans for consistent praise.

4. Create AI-Craved Content

Short blogs (500 words, weekly); YouTube videos titled like searches; conversational Q&A (e.g., "Right now is a great time to sell—here's why"). Add chatbot (e.g., Chatbase, $9/month) for instant answers.

Mimics speech (not typing); increases engagement. Platform tips: Google loves guides/headings; ChatGPT prefers neutral/Wikipedia-style; Perplexity demands sources/data.

Pro Tip: Use natural language—no keyword stuffing. For busy agents, she offers free custom GPTs (scanned via QR code) that generate everything from scripts to full blogs.3. Custom GPTs and Tools: Free Lead MagnetsSoave shares five free custom GPTs (accessible via email after QR scan; works on free ChatGPT accounts). These "wizards" are push-button (e.g., hit "LFG" for guided prompts) and optimized for AI search.

GPT/Wizard

Purpose

Key Features

YouTube Wizard

Video content creation

Ideas, scripts, titles, descriptions, tags, thumbnails.

SEO Blog Wizard

Blogging

Generates 500-word, local, Q&A posts; topic ideas based on target audience.

Listing Wizard

Property marketing

Upload photos/address; outputs descriptions, feature sheets, ads, social captions, email blasts.

Funnel Wizard

Lead gen campaigns

Input board stats; builds personas, pain points, ad copy, landing pages, drips, scripts.

Realtor Social Content Wizard

Social media

Persona-based outlines, scripts, hooks; tailored to demographics (e.g., single dog owners in San Diego).

Additional Tools Mentioned:

Automation: Zapier/Make.com (review distribution); Metricool (scheduling/optimization).
Visuals/Video: ChatGPT/Canva AI (images/editing); Veo 3 (in Gemini/Canva; cinematic videos from text); HeyGen/HeyGens (AI avatars/twins); Captions App ($19/month; one-click editing with captions/B-roll/sound).
Engagement: Chatbase ($19/month; DMs/WhatsApp/website bots); ManyChat (lead capture/automation).
Other: Perplexity (search); Claude (long-form writing); Gemini (Google integration/voice tasks); Grok (fun personality).

Insight: These tools cut content creation from 3-4 hours/day to 1 hour/week. Soave demos the Social Content Wizard live, showing how it builds personas and scripts in seconds, personalized to her sarcastic tone.4. Social Media Workflow: From Idea to ConversionSocial media is the "main driver" for AI discovery due to high-volume, frequent content. Soave's 5-step AI workflow scales prospecting like door-knocking but leverages automation to avoid the "commission roller coaster."

Idea Engine: Use Realtor Social Content Wizard for persona-driven outlines (e.g., hooks, CTAs).
Visual Creation: Generate images/videos (ChatGPT for edits; Veo 3 for cinematics; AI twins sparingly for time crunches).
Editing: Captions App (auto-captions, zooms, B-roll).
Scheduling: Metricool (batch 20 videos in 1 hour; optimize per platform).
Engagement/Conversion: Bots (Chatbase/ManyChat) handle DMs, capture leads, book appointments—transitioning audience to CRM.

Results from Her Workflow: While traveling, AI handled 189 posts, 410 DMs, 100+ leads, and 13K+ follow-ups. She built a $1M company in 4 months (1 employee) and a $3.3M consulting firm in 3 months (no employees).Insight: Content must convert—not just views. Frameworks: Hook + Body + CTA. Avoid clipping long-form videos; create short-form purpose-built. Soave trains AI to "sound like her" (no robotic vibes) via custom instructions.5. Broader AI Applications and Future Outlook

Agent Attraction: Custom GPTs for recruiting (e.g., grew one team from 5 to 27 agents).
Commercial Tools: Analyzes financials (NOI, cap rates), creates marketing/24-month value plans.
Business Advisory: GPT mimicking top CEOs/CMOs for decision-making.
Predictions: By 2025, AI agents embed in devices; agents "lay in a field writing poetry" while AI handles ops. OpenAI form (QR-shared) may program direct recommendations.

Challenges Addressed: Time (automation), tech-savviness (Janet's success story), trust (speed > personalization for consumers), AI detection myths (high-value AI content ranks above low-value human content; no watermarks yet).Q&A Highlights

Custom GPTs: Free ChatGPT works; paid ($20/month) unlocks more.
LLM Stack: ChatGPT (core), Claude (writing), Gemini (integration), Perplexity (search), Grok (personality).
Implementation Time: Plug-and-play workflows; daily 5-min voice chats build habits. Learning curve ~1-2 weeks, adjustment ongoing.
Costs: Her stack < $500/month (ChatGPT $20, Gemini $250? Wait, she clarifies $20-200 total).
Rumors: ChatGPT-5 is "freaking fantastic" (less "smoke-blowing"); Google no longer penalizes AI content.

Overall AssessmentThis presentation is a goldmine for real estate pros: practical, tool-heavy, and motivational, blending Soave's agent empathy with cutting-edge tactics. Strengths include free resources (GPTs, QR forms) and real results (e.g., her business growth). Potential gaps: Assumes basic tech comfort; advanced CRM integrations (e.g., GoHighLevel) are teased but not detailed. For agents, start with profiles/reviews and one GPT—momentum builds from there. Soave's site (carriesoave.ca) expands on this with tool links and her lifetime-access program (~$200-250/month, updated bi-weekly). If you're in real estate, this could transform your pipeline—scan those QRs and experiment today.

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