My Whiskey Letter - Group Feedback

This is what I have so far. The number of lost calls is unique and changes for each city that the business is in. I reach out to businesses who I track on the radio and billboards

■ You're likely losing 12+ service calls a month to whoever picks up first.

Call (xxx) xxx-xxxx, I'll show you the exact number for your business.

You pay nothing until a booked job lands in your calendar. ■

Dear [First Name],

There's a bottle of whiskey in this box... and it's locked.

Call me on

(xxx) xxx-xxxx, even just to tell me to piss off, and I'll give you the code to open it.

But here's a number worth knowing before you decide:

**12+ per month**

That's how many service calls the average HVAC company in [CITY] loses every month. not because the leads were bad, but because someone else picked up the phone first.

Those calls didn't vanish. They booked your competition.

We're looking partner with one HVAC business per city and I've already looked at [Company]. Based on your call volume and the response windows I found, your number sits in that range. I'd like 10 minutes to show you exactly where those calls are going and what it would take to get them back.

Here's what getting them back looks like in practice:

Every missed call followed up within minutes. Every after-hours lead answered before morning. Every estimate chased before it goes cold. All without adding a single person to your payroll.

And here's the part that's different from every other offer on your desk today:

**You pay only when a job lands in your calendar.**

No monthly fee. No retainer. No setup cost. Not a penny until a qualified estimate books. If nothing lands, you owe me nothing at all.

Think about what that means: I only get paid when you win. There is no other outcome I'm working toward.

Now... here's what you're leaving on the table if you wait:

Every day your calls go to voicemail after 5pm, a competitor's phone is ringing. Every estimate that goes cold after 48 hours is a job that books somewhere else. At 12+ calls a month, at your average ticket, that's real money... gone... every single month you don't act.

I'd like 10 minutes of your time to show you the specific numbers I found for [Company] and a demo we've built specifically for [Company]. If the math doesn't add up for your business, I'll tell you that myself, no pitch, no pressure.

Call me at (xxx) xxx-xxxx. We'll talk. And either way, I'll give you the code for the bottle.

Yours,

**Craig McKay**

Revenue Partner, NighthawkAI.ca

(xxx) xxx-xxxx · email address

*P.S. — The pay for results is real: if no jobs book, you pay nothing. Not a penny. Call (xxx) xxx-xxxx now and I'll walk you through the numbers I found for your business... takes 10 minutes.*

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My Whiskey Letter - Group Feedback