List building advice / filters

Since 40% or more of a campaign depends on the list, I figured building Dream 100 correctly is criticaly important.

Besides # of employees / revenue size, what other filters should we be using? If we're going to use DBR or S2L, I assume the [approximate] amount that the business is spending on marketing is a big filter [since this allows us to have a list that's continually being replenished and the # of leads not being replied to is a big #]. If so, I've yet to figure out how to approximate this filter [approximate ad spend].

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List building advice / filters