SUBniching is the key to bigger response rates in cold outreach. Earlier this year, we tested Home Services. Huge niche. LOTS of SUB niches. We narrowed down on Windows & Doors. Sent about 20 bottles… all to firms doing between £5m - £50m. 5 replied - giving us a 25% response rate (all CEOs & Sales Directors) We ended up switching to the Adventure Park niche and paused the campaigns… But I think we coulda landed a bunch of juicy clients in this space. Why am I telling ya this? Well, the letter we wrote was pretty nifty, specific to W&D folks - hitting on their pain points and pitching our solutions that solve them It worked off a simple structure that can easily be templated… reworked for any niche you’re targeting. If you want a copy of this letter… Comment “LETTER” we’ll shoot it over to ya so you can MODEL it. (Keyword: Model lol, please don’t swipe word for word) Dan

Since 40% or more of a campaign depends on the list, I figured building Dream 100 correctly is criticaly important. Besides # of employees / revenue size, what other filters should we be using? If we're going to use DBR or S2L, I assume the [approximate] amount that the business is spending on marketing is a big filter [since this allows us to have a list that's continually being replenished and the # of leads not being replied to is a big #]. If so, I've yet to figure out how to approximate this filter [approximate ad spend].

Nicking this follow up from Dan... Send an SMS and an email - as soon as you know the money bags are delivered, no more than a day or two later. SMS Txt 1: Hey, it’s Dan the guy who sent the bank bag. Txt 2: IMAGE OF BANK BAG Txt 3: Haven’t heard from you yet, but I am dying to show you this DEMO we’ve got for COMPANY NAME. In case you didn’t see the letter, this costs you nothing unless it works Email Hey it’s Dan the guy who sent you the bank bag… INSERT PIC OF BANK BAG Haven’t heard from you yet, but I am dying to show you this DEMO we’ve got for COMPANY NAME. In case you didn’t see the letter, this costs you nothing unless it works Dan Keep looking for FB Fan pages, messages, ads etc. etc. PS. If you want a link to the training Dan did with Luke on this COMMENT 'Follow Up Pro' below and I'll send it over 😉

Thought I'd put this video together for anyone struggling to build out a list of potential targets: - Which software resulted in us generating meetings - How to create a broard list of companies to select - What filters to use to refine your results - How to further refine your results in a CSV https://vimeo.com/955953106/a67df2f5a2/ P.S. If you're not spending a good few days creating this list, you're doing it wrong!