Feb 20 • General discussion
How I used ChatGPT to build my brand style (Step by Step)
A few weeks ago I used ChatGPT to help me clarify and redesign my personal brand and business brand styles.
Then this morning I asked it to break down exactly what we did together step by step in case you wanted to do the same or would find the process useful.
At the end of the day it still comes down to taste and as someone who worked in the architectural profession for over a decade I found this to be a helpful guiding process to get me the results I wanted quickly.
Would you use a chatbot to help you with your branding?
Below are the step by step notes from ChatGPT about how you can do the same if you're interested.
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Step 1: Start With Feel, Not Colour
Do not ask for hex codes first. Ask yourself:
What should people feel in the first 3 seconds when they see my slides or website?
For me: Creative and functional.
I told the chatbot the emotional tension I wanted. That narrowed the direction immediately.
Step 2: Choose the First Impression
Ask yourself:
Should people feel authority first, or energy first?
For my personal brand, energy leads. For my company, authority leads.
That created two visual lanes:
- Architect Anna = expressive
- Markitect = structured
Step 3: Anchor in a Metaphor
Instead of picking trendy colours, I asked: What feels timeless?
The answer: nature.
We landed on an ocean metaphor:
- Deep blue = depth and strategy
- Turquoise = clarity and movement
- Coral = life and human warmth
That single decision made the palette coherent and future-proof.
When you use nature as logic, you stop chasing trends.
Step 4: Decide on Structure vs Expression
I asked: Should this brand feel more grid-based and structured, or more fluid and expressive?
Answer:
- Markitect = clean, structured, blueprint-style
- Architect Anna = fluid, expressive, editorial
That gave me two systems with shared DNA.
Step 5: Generate Visual Prototypes
Only after clarifying positioning did we generate mock slides.
We created:
- Cover slides
- Timeline slides
- Background-only variations
- Structured versions
- Expressive versions
- Blended versions (Markitect-led with Anna accents)
Important:
We generated multiple variations and refined direction each time.
Do not settle on the first output, iterate and refine as you go.
Step 6: Test for Real-World Use
I pulled the backgrounds into Canva.
This is critical.
AI-generated images look different inside your real workflow.
I tested:
- Does white text stay readable?
- Can I use this for text-heavy slides?
- Does it fatigue the eye?
- Does it feel professional in a business context?
Step 7: Lock the System
Now I am creating:
- An Architect Anna template system
- A Markitect template system
- A hybrid system for masterclasses
Each has:
- Defined colour roles
- Defined background types
- Defined contrast rules
- Defined when to use expressive vs structured
The key is repeatability. A brand is not a mood, its a system you can use under pressure.
How You Can Do This With a Chatbot
Here is a simple prompt structure you can use:
- Describe how you want your brand to feel.
- Decide whether authority or energy leads.
- Choose a metaphor that makes it timeless.
- Decide whether structure or expression dominates.
- Ask the chatbot to generate multiple visual directions.
- Refine.
- Test inside your real design tool.
- Lock rules.
That’s it. Visual identity communicates before you speak.
If your slides look confused, people assume your thinking is confused.
If your slides look intentional, people assume your thinking is intentional.
And the beauty is you do not need to be a designer, you just need to be clear.
The chatbot does not replace your taste, but it can help you clarify it.
Good luck building the life of your dreams!
Architect Anna
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How I used ChatGPT to build my brand style (Step by Step)
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