6d • General discussion
What's Working Right Now For Content Playbook
CONTENT ANALYTICS & GROWTH PLAYBOOK CHECKLIST
MINDSET
- Growth comes in seasons, repeat what works
- Look at patterns, not single posts
- Consistency beats perfection
- Your personality is the secret sauce
DAILY (5–10 MINUTES)
- Check analytics for last 30 days
- Record top posts by shares/saves
- Post at least one piece of content
WEEKLY (30–60 MINUTES)
- Review what levers worked
- Check off content quotas
- Plan upcoming posts
MONTHLY (1 HOUR)
- Review 3–6 months of data
- Identify strongest growth windows
- Double down on winners, pause weak types
CORE CONTENT LEVERS
- Emotional hooks
- Don’t do this → Do this audits
- Contrast / Before & After
- Roundups / What’s working now
- Personality based variety posts
- Human needs (money, health, relationships, safety)
- Stupid simple no-brainers
- Relatable humor
- Carousels (quotes, high value, one-slide)
- Stitch / Remix videos
- Vulnerability shares
- Talking heads (sparingly right now)
VIRALITY
- Shares = biggest growth driver
- Saves = trust and long-term reach
- Likes don’t matter much
LONG FORM VIDEO
- Post YouTube videos Mon–Fri for growth sprints
- 8–15 minutes each
- Hook → Value → Light editing → Canva thumbnail
- Optional: push traffic from other platforms
WEEKLY CONTENT QUOTA (EXAMPLE FOR 20 POSTS)
- 2 stitch videos
- 2 carousels
- 1 talking head
- 7 personality/relatable
- 4 random variety
- 2 contrast or before/after
- 2 stupid simple value drops
GUIDING PRINCIPLES
- Consistency wins
- Don’t rely only on virals
- Inject quirks and personality
- Test and adapt to seasons
- If overwhelmed, post something simple instead of nothing
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What's Working Right Now For Content Playbook
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