📡 Signal vs. Noise (aka Why You’re Still Drowning in Busy Work)

Keith Goeringer

Jul 7 • General discussion

Happy Monday and Hope You had an amazing 4th!!!!

Let’s talk about Steve Jobs.

No, not the turtleneck. The focus. The savagery. The man had a murder list of distractions — and he executed it daily.

Jobs didn’t work 100-hour weeks because he loved spreadsheets. He knew something most people never learn:

Success isn’t about more hours. It’s about fewer distractions.

His secret? He operated on signal-to-noise ratio like it was gospel.

🔍 What the hell does that mean?

Signal = the 3–5 needle-movers you must complete in the next 18 hours. Not next month. Not when Mercury is in retrograde. Today.

Everything else? Noise. Trash. Delete it, delegate it, or set it on fire.

Jobs was ruthless about this. He ran Apple with fewer products than most of you have browser tabs open right now. And it worked.

🧠 What I Found (and Why It Matters to You)

He didn’t say “no” to bad ideas. He said no to good ones that weren’t the top priority. That’s a whole different level of discipline.
He cut Apple’s lineup by 70%. That’s not minimalism — that’s strategy with a body count.
He was a psycho about focus. "Why are we talking about this? Here’s what matters.” That was his energy, 24/7.

And sure, maybe he didn’t use the words “signal-to-noise ratio” on stage. But this wasn’t theory — it was how he actually lived.

🤯 Reminder: Elon Took It Even Further

Jobs was 80/20. Elon is 100% signal, 0% small talk. No fluff. No “quick syncs.” No energy leaks. And look at the scoreboard.

🛠 What You Should Do Right Now

Write down the 3-5 things that must get done before you crash tonight. Not “would be nice.” Must.
Block time like it’s gold. Because it is.
Ruthlessly eliminate anything that doesn’t move those tasks forward. No apologies. No distractions. No fake work.

🔁 Your Mirror Moment

You’re out here rearranging your inbox while your goals are on fire. That’s not time management — that’s procrastination in disguise.

✅ Here’s the Move:

Comment below with your 3 signals for today. Not tomorrow. Today.

Let’s cut the noise. Before it cuts into your business.

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