Keyword Research for Content · All Things Real Estate

Keyword Research for Content

On today's Zoom call there were some questions about how to come up with topics for YouTube videos. These strategies can help with not only YouTube video ideas, but can also help with ideas for Facebook and Instagram posts/videos/reels, blog posts for your website, posts for Google My Business, and really anywhere else you're publishing content.

A simple place to start is to identify recurring questions from your clients. If you notice many of your clients are asking you similar questions about the area you serve, there's a great chance that many other people have those same questions as well. Create content around those topics that answer those frequently asked questions.

If you're a new agent with no client base, or even an experienced agent that can't come up with ideas based on the previous tip, you can use the following strategies to identify keywords that you can use to inspire your content (videos, blog posts, social media posts, mass emails, etc). Of course there are keyword tools that you can pay for, such as Semrush, that will make keyword research much quicker and easier with their advanced tools. However, if you'd rather not pay for this type of service there are many ways to do this for free.

ChatGPT or other AI

Using AI you can enter a URL and ask which keywords the website could be optimized for, assuming the website has enough content to scrape through. These keywords can be used as inspiration for content, but you can also focus on adding more of those keywords to the website for SEO purposes so your website ranks higher on Google searches. You can also prompt AI to give you questions or topics that are commonly searched for a given city/neighborhood/area, and you'll find some good ideas for content.

Google: "People Also Ask"

When trying to come up with more ideas for content, just run a Google search for an idea you have in mind. When you see the search results you will also see a "People Also Ask" section which will be a list of similar questions people type into Google. Write those down if they seem interesting to you, and then type one of those questions into Google and repeat this process. After a few iterations you'll have a long list of content ideas that will literally answer the questions people type into Google everyday.

AnswerThePublic.com

There is a free version that limits the number of searches per day, and then there is a paid version that unlocks more searches and tools. You can use this website to enter a topic or city, and it will give you an idea about the questions people are researching about that topic. This will give you plenty of topics for content to, again, answer the questions people are asking everyday.

Your Life and Experience

This is the easiest way to get started with content. Assuming you're serving the area you live in, and that you're intimately familiar with that area, create content around the things you enjoy. These topics will be easy for you to talk about, and they will attract people with similar interests, ultimately resulting in attracting clients that you will likely enjoy working with and vice versa. Some topics might include your favorite parks, hikes, bike rides, other recreational opportunities, restaurants, small businesses, community events, schools, neighborhood tours, and proximity to other attractions (i.e. only 30 minutes to SeaWorld and the San Diego Zoo). Since a big part of your life is real estate, post about that too! Some ideas include listing videos, selfie/VLOG style home tour, quick videos at your open houses, videos of new communities and model homes, tips for buyers and sellers, and client testimonials.

If you really want to commit to keyword research and dive deep into analytics and optimize your content and websites, a paid service like Semrush is ideal. You'll have visibility into the search volume for keywords, meaning how often are these keywords being searched online. Your initial thought might be to rank for the keywords with the highest search volume, but everyone else has the same thought so those keywords are very competitive. I'm not saying to ignore those because you should include them in your content, but don't ignore the keywords with lower search volume. There is an opportunity there for you to rank very high for many low volume keywords while competing for those high volume keywords as well.

I thought this was going to be a much shorter post, but if you read through all of this and have any questions just let me know. If you'd like to explore my YouTube channel for ideas on video topics, channel set up, or anything else, use the link below and steal anything you want!

https://www.youtube.com/@KyleWinn

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