Thank you for a fabulous summit. I have been enjoying the interaction and the beautiful gifts!
Seeing all the different landing pages - it made me wonder - what makes a great landing page? After doing all the hard work to get people there and then it's not optimised is frustrating.
So I went through all the gifts in the bundle and made notes - started to disect reasons why and why I didn't opt in and what to improve.
From that, I created the 6 pillars framework (below) and added some of the best practices and hope these are useful to you too.
I also happen to run a landing page workshop for free this week where I explain these in more detail and if anyone wants to participate or their pages looked at, let me know - I'd love a case study and this way you would also get some free feedback :)